Year End Brand Review: Where Do You Stand Today?

Year end brand reviews are a touchy topic. Mid-level managers in large companies may have over 10 people reporting into them, and no one really enjoys the evaluation process. Usually it takes up valuable time and can often be seen as a mere formality.  However, surging ahead without any reflection or review can be detrimental to your brands. Simply because, you do not know where you’re headed unless you know where you’re at. I began with a personal example, but this is true for the business as a whole too.

Year End Brand Review- Where Do You Stand Today?

So, if the year end brand review process is broken, what else can you do to challenge yourself and your brand to understand better? Here are some questions to ask your customers, peers, mentors. employees and managers. These come directly from Seth’s repository and are a guaranteed help if you want to grow.

Year End Brand Review (via Seth Godin)

What am I better at?

Have I asked a difficult question lately?

Do people trust me more than they did?

Am I hiding more (or less) than I did the last time I checked?

Is my list of insightful, useful and frightening stats about my work, my budgets and my challenges complete? And have I shared it with someone I trust?

If selling ideas is a skill, am I more skilled at it than I was?

Who have I developed?

Have I had any significant failures (learning opportunities) lately, and what have I learned?

What predictions have I made that have come to pass? Am I better at seeing what’s going to happen next?

Who have I helped? Especially when there was no upside for me…

Am I more likely to be leading or following?

I’ve got my task cut out for the weekend. These are wonderfully profound questions to ponder upon, no matter what stage you’re at. It does take courage to seek feedback, so no, this isn’t easy.

What else would you ask?


Upasna Kakroo

Upasna co-founded Brandanew in 2014 for the sheer love of storytelling and authentic connections. She has been blogging and documenting digital stories since 2003.