"Mass advertising can help build brands, but authenticity is what makes them last"
- Howard Schultz, Starbucks
select press mentions
TOP BRANDING BLOGS EVERY MARKETER SHOULD READ
Brandanew was ranked #20 on a list of top 100 blogs every marketer should read in 2016.
Ranking published HERE
#20 BEST BRANDING BLOG
42 AWESOME TECH WOMEN MAKING A DIFFERENCE IN 2015, BY IRISH TECH NEWS
Named by Irish Tech Times as the 42 Influential tech women in 2015
DIGITAL MARKETING EXPERT FEATURE
Brandanew represented by Upasna Kakroo, at an expert only digital media workshop in Washington D.C. in 2015.
Learn what Brandanew can do for your brandTemplate not found
BRANDANEW AT TEDx
Brandanew's Chief Happiness Officer, Vatsala, was invited to speak about creating a culture of happiness that we spend hours perfecting at our baby Startup.
DIGITAL MEDIA EXPERT WORKSHOP
Swati, Founder, Dvibgyor
Indeed, it was great working with you. Now that we are working with so many associates, it’s a rare sight to work with people who are equally obsessed with work quality and delivering on time.
Shireen, Designer, Buzz4health
I really learned a lot at Upasna's workshop. My key takeaway was to make the communication more consumer-centric, earlier I was focusing just on the product.
Neha on Facebook
Brandanew is the answer to all your marketing queries in the digital world. It helps brands present themselves online in a whole new way. Better content. Better connectivity. Better sales. Better service
Klaus Mantel, MD, Experteer
Upasna represents such a rare mix: between content & marketing. She is a very good sparring partner for conversations around a variety of things: societies, culture, design, brand, social. To quote: “a brand for a company is like a reputation for a person, you earn reputation by trying to do hard things well”. Upasna did very well and in fact an outstanding job by creating a social content environment for us. We thank you for it!
Ken Herron, CMO, Unified Inbox
Brandanew has that magical gift. They know how to tell stories, how to educate, enlighten, and entertain -- how to create phenomenal content for your brand that drives business results. Fluent in the new social language of marketing and all its constantly changing best practices, tools, and platforms. Reaching out to Brandanew with your business might just be the smartest marketing decision you make for your business!
Author, soon to be released book
I reached out to you because I really felt you understood the Internet. It's like you knew how to work in the new digital space. I look forward to connecting with you on what tools to you and how to work the social media space. I am very interested and always learn so many new things from you.
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Tony Restell, CEO, Social Hire
Upasna was great to work with - really creative and has a thorough grasp of what it takes to successfully market a business. I'd highly recommend Upasna to anyone thinking of working with her in a marketing / branding capacity.
Susanne Adelhardt on LinkedIn
I was very lucky to learn from Upasna with her huge experience in content marketing and can recommend her to anybody, who wants to place a successful content marketing strategy. She is not only an expert regarding technical (CMS-tools) and analytical (SEO) skills necessary for content marketing, she also provides the right feeling for how to build up trust and emotion within the readership.
Kyle Kues on LinkedIn
Upasna was the driving force for the success of the project, and we could not have achieved our goals without her. She was expedient in delivering her work, and did so with the utmost respect for high quality and client-centered results. Our efforts would not have been successful without her, and she would be an integral part of any team she is a part of!
Soma Singh, VP, Industrial Products
I was really inspired to attend the Digital Storytelling workshop. There were lot of good things you shared. I am going to go back and check my web presence- especially on the mobile. And there were so many new unique points and ideas that I am carrying home to try on my products. It was worth attending!
Shashi Nayyar, Workshop attendee
We can now meet our customers and try these things that we learned in your workshop. We are carrying so many things back with us and we will use a new way of communication now to our clients.
Workshop attendee, HouseThisIndia
This digital storytelling workshop was so important to get an in-depth analysis of the field. We often work with customers in mind, but only now have I understood the real value of looking at things from a truly consumer centric perspective.
Mehul Bhandari, CEO, Projecto Consulting
The Brandanew workshop was really good. I thoroughly enjoyed. The importance of storytelling has never been put forth so strongly. This is a key takeaway- creating a good story around your brand and sharing it with your customers is so important.
Gaurav Jain, Founder, Vardhman Dental Care
We felt the workshop was extremely helpful. We learned a ton of new things and how we can scale these tips and use it for our business. The best part about the workshop was that I felt, it was being said, especially for me.
Dipti Gore, Editor & Founder, TechStory
Upasna has been working in the consumer (technology & media) and the consulting industry for a number of years. Having seen the industry closely as a consumer/blogger, a consultant, and as a startup Content Marketing head has allowed Upasna a much deeper perspective of the existing gaps and challenges in the industry. Upasna is exceptionally hands-on with the workings of the online content and social world.