Recently I had a quick look at Quora and found out that users were still talking about whether or not blogs are for them. Sometimes it’s good to take another look at the basics. While you’ve heard enough insights and stats on blogging itself on our blog, this post is starting from the start. Blogs are one of the most powerful tools that you can use to spread the word about your business. Research says that B2B (business-to-business) companies that blog get 67% more leads than the ones that don’t blog. So, ultimately, blogging can bring you new clients and consumers. How’s that for motivation? 😉
RELATED: Learn how to use digital marketing & blogging for your business in our live workshop in January in Delhi, India. Here’s more information.
So what is a blog?
The word itself originated from a mix between the terms “web” and “log”, and Brian Chambers, an SEO consultant, gives a great definition of what a Blog is:
« A blog is your online journal (…) where you’ll write your everyday thoughts, ideas, feelings, announcements, news, likes, dislikes etc.»
Blogs are typically updated more frequently than a normal website, and they also allow for easier interaction between the blog owner and the blog’s viewers, through the use of a commenting system.
When blogging, you usually include text, images and links to external/internal web pages to get your point across. But this also depends on the type of blog you choose to create. From simple text-based blogs, to video blogs, music blogs, photo blogs and even podcast-based blogs, you have a lot of options to choose from!
For a little inspiration you can check out Zen Habits. It is a great example of a text-only blog which has managed nonetheless to become one of the most popular blogs on personal development in the entire blogosphere!
So now you know what a Blog is all about. But why should you create one?
Why Do You Need A Blog?
1. Businesses that keep updated blogs seem more relatable and trustworthy to a potential customer:
This is especially important for service-based businesses, as it’s hard to get potential customers to trust you online. They don’t know you in person, and so the more information you give them about yourself and your business the easier it will be for them to trust you. Please take note of the word “updated”. You must update your blog, otherwise your potential customers will think that you are not taking your business seriously! Check out this blog post for some helpful tips for using blogging to generate business leads.
2. Blogging is one of the easiest free strategies to make it easier for you to rank on Google:
As blogger Robert Charles Lee, says,
«Think of posts as individual news items. They keep your readers up to date on the latest happenings. Posts are the stuff that the search engines rank your blog on ‘updatedness.’ ».
Google usually pushes web pages that have “fresh” content upward within its search results. When you blog, you naturally create content around keywords that are related to your business. This makes it easier for Google to take notice of you. Why should you mind about showing up on Google? Because everyone goes there when looking for a specific service and product. Your consumers want to find a solution for their problems. If your business does not show up when your customers are browsing through the search results, your chances of getting picked by them become slim. (Unless you appear on their social media feeds, or pay to put ads in front of them, but that’s another story…).
3. Blogging can also become a direct way for you to start earning income when you open up your blog to advertising banners, sponsors and affiliate marketing
When your blog starts to receive enough traffic, there is a real possibility that you can earn money by promoting other people’s products and services. This can be done by:
- accepting advertising banners on specific places within your blog
- accepting sponsors to write useful content to your readers
- becoming an affiliate to promote products that you like and recommend (gaining commissions out of sales you generate from your blog).
I hope that by now you probably know a bit more about what a blog is and some of the reasons why you might want to create one.
Next up in this Blogging series we will delve deeper into how you can make money from your blog – through leads and also what you can realistically expect for your business. And if you’d like join our blogging courses online or in-person to know more!
Got questions? Let us know in the comments! 🙂
Original Photo: Christina Xu
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