A lot of bloggers think blogging is only about writing a few paragraphs interspersed with images. I’m not trying to be cynical here, but there’s a plethora of blogs which would do really well if created professionally. Blogging is a writing medium that works in sync with modern technology and marketing tactics. The knowledge of the medium and use of a few smart tools can help you take your game to the next level. So, here are a set of easy and mostly free tools for professional blogging that you can use to enhance your blogs. Whether you’re writing for a corporate brand blog or a professional personal brand, take note!
Here are a few statistics from Hubspot that really push the point home:
Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. Blogs are the 5th most trusted content online for consumers looking for information.
RELEVANT: Our blogging workshop in Delhi is on Jan 15-16, get details by writing to firstname.lastname@example.org
Tools For Professional Blogging
1. Google Analytics
First things first, you need to know what kind of traffic your site is getting and where it is coming from. Google analytics offers you more statistics than you can ever process and it does not charge a penny. You should regularly check your traffic and figure out what is working for you and what is not.
2. Google Keyword Planner
As a writer you may not like the idea of compromising your language and revolving around a few keywords. James Joyce wrote 30,000 different words in Ulysses, but writing for a corporate audience is likely to be different. When you write online, keywords are extremely important for your business. Use the Google Keyword Tool to find appropriate keywords, phrases and their variations. Stick to your niche to succeed.
3. Canva/ Pablo
Visual appeal is important as we’ve shared multiple times last year. So, even blog posts should come with good photographs and graphics. Now, not everyone is a graphic designer but Canva and Pablo are easy to use free tools that make it easier to create arresting graphics with the use of various predesigned templates. Try these!
When you build a reasonable reader base, you would like to monetize your site and make money from blogging. While there are many options, start with AdSense, Google’s very own system that is easy to understand and implement. However, do not expect miraculous results. You need to reach extremely high level of traffic before you actually make a killing. But who says you can’t be the new Mashable? It’s not going to be overnight, but it is definitely worth a try.
Klout is the easiest way to measure your social reach. It takes into account all your social followers across all the networks and gives you a score that can be used to express your social “clout”. You can also identify people with high Klout scores to see who to follow on networks and eventually build you online community. Remember, most blogs and content efforts fail because while content gets created, there’s no community to distribute it to. So blogging and community development must go hand in hand.
More: Top DIY Marketing Tools
Any professional service needs to collected mail IDs and send mailers regularly. You can mail monthly newsletters or just inform your readers when you launch something new. For this purpose you cannot keep sending mails manually. You need to design good looking templates and send bulk mails with the push of a button. MailChimp is the foremost mailer service in the world. Your initial 2000 or so accounts are free. There’s no reason why your mails should be stuck in the 90s. Use responsive templates and build your audience. Email marketing is still gold.
As a professional writer you need to protect your writing from serial online plagiarists. You need to check occasionally if your content has been grabbed by others and published in an unauthorized manner. There are many tools available for this. To start with, you can go with Plagium and check if various pieces of content in your site are unique. You can run a quick search for free.
What are your go-to tools for professional blogging?
Don’t forget to visit us for our blogging workshop on Jan 15-16. Write to us at email@example.com for registrations.
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