50-must-have-features-to-include-in-your-small-business-website

50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect […]

Consumers Love Stories. This is What You Can Do To Reach Them Brandanew

Consumers Love Stories. This is What You Can Do To Reach Them

Storytelling is the key to successful customer relationships.  Marketers have to be good storytellers in order to be successful. Sometimes as consumers we know that it is only an advertisement and yet we fall for a well told story. Our brain reacts to stories positively. Let us discuss how you can use this phenomena and as marketers what you […]

What's the Best Writing Advice You've Ever Received

What’s the Best Writing Advice You’ve Ever Received?

Far too often, I speak to clients, bloggers, marketers and other creatives who are stuck in some sort of a writer’s limbo being unable to write about their own brand stories. My colleague ran a piece about her inspiration and writing advice last year, and I am now sharing some tips that help me. It’s not […]

10 Things Your Brand Can Learn From Children’s Stories

10 Things Your Brand Can Learn From Children’s Stories

We all are eager to teach children and pass on our pearls of wisdom. But most times we realize that they can teach us adults, a ton of things. Same is the case with Children’s literature. Simplistic but profound lessons for every walk of life, which can easily be applied in the field of business too. I’ve […]

How To Make Your Product Story Successful Brandanew

How To Make Your Product Story Successful

Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. This is what you need to […]

50 Creative Storytelling Ideas For Your Brands Brandanew

50 Creative Storytelling Ideas For Your Brands

In our recently concluded Digital marketing and brand storytelling workshop, we shared a list of 50+ creative storytelling ideas for your brands! And now for our larger audience here at Brandanew, we’re happy to have these creative ideas listed. Which ones have you employed already? And which of these do you believe will work for […]

7 Ways to future proof your brand in 2016 and beyond

7 Ways To Future Proof Your Brand In 2016 And Beyond (And A Bonus)

There are old brand ads that we still love. But a very small number of global brands manage to withstand the test of time. For Startups these numbers are even more glaring. 90% of Startups fail. There are numerous brands that never take off. There are also brands that are hugely successful for a short while but do not adapt to the changing markets. […]

How to Use Storytelling to Get Clients for Your Business Brandanew

How to Use Storytelling to Get Clients for Your Business

Storytelling is a powerful means of communication and it’s also a great tool to attract new customers to your business! You can use stories to gain trust, to persuade and to connect with prospective customers, making them much more willing to take the leap and hire you. In this post I will share some proven ways in which […]

How To Increase Your Productivity As A Storyteller Brandanew

How To Increase Your Productivity As A Storyteller

It is demanding, lonely and often times a tough ask to constantly keep writing. The online world has opened new opportunities for creative pursuits and brought in new challenges too. Quality is now seen through clicks, likes and comments, and instant gratification rather than the piece in itself. This automatically demands that storytellers churn out more, […]