Consumers Love Stories. This is What You Can Do To Reach Them Brandanew

Consumers Love Stories. This is What You Can Do To Reach Them

Storytelling is the key to successful customer relationships.  Marketers have to be good storytellers in order to be successful. Sometimes as consumers we know that it is only an advertisement and yet we fall for a well told story. Our brain reacts to stories positively. Let us discuss how you can use this phenomena and as marketers what you […]

What's the Best Writing Advice You've Ever Received

What’s the Best Writing Advice You’ve Ever Received?

Far too often, I speak to clients, bloggers, marketers and other creatives who are stuck in some sort of a writer’s limbo being unable to write about their own brand stories. My colleague ran a piece about her inspiration and writing advice last year, and I am now sharing some tips that help me. It’s not […]

10 Things Your Brand Can Learn From Children’s Stories

10 Things Your Brand Can Learn From Children’s Stories

We all are eager to teach children and pass on our pearls of wisdom. But most times we realize that they can teach us adults, a ton of things. Same is the case with Children’s literature. Simplistic but profound lessons for every walk of life, which can easily be applied in the field of business too. I’ve […]

50 Creative Storytelling Ideas For Your Brands Brandanew

50 Creative Storytelling Ideas For Your Brands

In our recently concluded Digital marketing and brand storytelling workshop, we shared a list of 50+ creative storytelling ideas for your brands! And now for our larger audience here at Brandanew, we’re happy to have these creative ideas listed. Which ones have you employed already? And which of these do you believe will work for […]

5 Traits of Great Writers That You Can Learn From! Brandanew

5 Traits of Great Writers That You Can Learn From!

The air’s getting a bit nippy, October in its glory has finally arrived. We thought, a great start to the month could be by sharing some awesome inspiration with you all. So, at the start of the new month, we share the traits of great writers that you can learn from! Sure, there is no […]

5 Steps Towards Effective Storytelling

5 Steps Towards Effective Storytelling

Effective storytelling can build or completely change your brand image. However, like most things that mean something, it is not easy. It takes consistent work and specialized skills to develop the story in the manner that evokes the emotions that you want your audience to feel. It is even more true for brand stories and marketing […]