7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017

Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. It’s obviously a powerful tool of influencing target audiences and selling your product to the right people. And, as usual, with great power comes […]


6 Brands That’ve Created Business Value Via Niche Social Communities

We’ve time and again shared the importance of niche social communities in today’s digital world. Niche social communities work when they’re connected, engaged and generate consumer value. It’s more desirable to be appreciated by a select set of followers in a specific area, rather than run around getting generic likes that amount to nothing. Today we have examples […]

How to not ruin your social media budget

How Social Media Marketing Can Ruin Your Budget

Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? Technology continues to evolve–this means that new trends and marketing tools are coming about, giving you far too options. Every campaign usually begins with a test. Once you figure out what works best for […]

New tasks for salespeople in the social era

New Tasks For Salespeople In The Social Era

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. Salespeople in the social era had to be digitally social too. The key reason was that in the B2B environment they were in, the buyers had changed. No longer […]

25 Marketers Share Awesome Social Analytics Tools For 2016

25 Marketers Share Awesome Social Analytics Tools For 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. The pace of technology has altered the way we view digital and connect with our customers. Most small business and Startup founders are talking about customer engagement and social […]

7 Social Media Marketing Habits That Lead To Failure Brandanew

7 Social Media Marketing Habits That Lead To Failure

George Washington said, “99% of failures come from those that make excuses.” If your campaigns are using a range of social media marketing habits that lead to failure, then it’s time to make a change. Social media marketing (SMM) not working is simply a sign that you need to identify what’s going wrong and try again. Trial […]

5 Social Media Trends For Small Businesses

Infographic: 5 Social Media Trends For Small Businesses

In a 2015 social media trends report shared by Social Media Examiner, tons of interesting information is available for marketers and brand owners. For those who don’t have the time to go through the 53-pager, here are the 5 social media trends for small businesses summarized for a review! 5 Social Media Trends For Small Businesses […]