Why Your Brand’s Social Media Impact is Low

I was recently talking with a prospective client and we talked through the challenges they were facing. The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. She wasn’t sure why this was the case. The gut decision to “do something on social” seemed right, but the…

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Is Social Media Making Us Stupid?

Inane selfies, lame memes, ridiculous games, unverified yet incendiary political as well as religious propaganda, photographs of breakfast, lunch and dinner, it goes on. Social networks today are full of things that arguably add nothing towards any cerebral cause. In their contemplative moments, many people do ask: is social media making us stupid? We spend over 20 minutes globally on an average…

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