7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017

Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. It’s obviously a powerful tool of influencing target audiences and selling your product to the right people. And, as usual, with great power comes […]


2016 Social Media Trends And Statistics That Were Crazy!

Social Media has become an essential part of everyone’s life, it is addictive! From business to personal communication it immerses us all. Facebook, Twitter, Instagram, Snapchat or Pinterest have opened a new gateway to express and connect. However some social media trends and statistics have really been crazy! Here’s a look back at the year so […]


6 Brands That’ve Created Business Value Via Niche Social Communities

We’ve time and again shared the importance of niche social communities in today’s digital world. Niche social communities work when they’re connected, engaged and generate consumer value. It’s more desirable to be appreciated by a select set of followers in a specific area, rather than run around getting generic likes that amount to nothing. Today we have examples […]


5 Terrible Social Media Fails in 2016 That You Must Avoid

Brands are closer to their audience with the help of social media. They experiment and try various creative styles to win hearts. But quite often ideas may end up in a paradox when the implementation goes awry. Social media fails can prove to be costly and brands may have to balance a tricky situation to regain their position. […]

Why Your Brand's Social Media Impact is Low

Why Your Brand’s Social Media Impact is Low

I was recently talking with a prospective client and we talked through the challenges they were facing. The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. She wasn’t sure why this was the case. The gut decision to “do something on social” seemed right, but the […]

How to not ruin your social media budget

How Social Media Marketing Can Ruin Your Budget

Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? Technology continues to evolve–this means that new trends and marketing tools are coming about, giving you far too options. Every campaign usually begins with a test. Once you figure out what works best for […]

How Do I Improve My Social Media Presence

How Do I Improve My Social Media Presence?

Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term.  It looks straightforward to start with, but that’s rarely the case. You need to to develop the right kind of presence at scale that is consistent with your brand image. This […]

3 Best Practices of Generating Positive Content Via Campaigns

3 Best Practices of Generating Positive Content Via Campaigns

Running campaigns on social media can be exhausting. Sometimes you seem to be sending in the right messages and stories, yet your audience just doesn’t respond as well as you expect. Worse still, you get a flurry of negativity on your campaigns. Generating positive content via campaigns is key to brand activation and engagement. We’ll get […]

10 Social Media Terms That You Must Know!

10 Social Media Terms That You Must Know!

Every field is loaded with jargons. Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face. While it is not possible to […]

New tasks for salespeople in the social era

New Tasks For Salespeople In The Social Era

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. Salespeople in the social era had to be digitally social too. The key reason was that in the B2B environment they were in, the buyers had changed. No longer […]