7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017

Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. It’s obviously a powerful tool of influencing target audiences and selling your product to the right people. And, as usual, with great power comes […]


5 Terrible Social Media Fails in 2016 That You Must Avoid

Brands are closer to their audience with the help of social media. They experiment and try various creative styles to win hearts. But quite often ideas may end up in a paradox when the implementation goes awry. Social media fails can prove to be costly and brands may have to balance a tricky situation to regain their position. […]

Does Your Brand Have A Social Media Etiquette Policy

Does Your Brand Have A Social Media Etiquette Policy?

Social Media channels like Instagram, Facebook, Twitter etc. have become important channels of direct communication between brands and consumers. The applies in the case of both passive & active seekers of new product and brand experiences. It’s equally true for your B2B customers. While you already have external social media policies, look inwards. Do you have a social media etiquette […]

10 things you should never ever do on twitter

10 Things You Should Never Ever Do On Twitter

One of the best things about social media is that there are no hard and fast rules set by the snooty experts of the field. But just like every other thing that comes with no restrictions, the platform is often misused for purposes that leave us at our wit’s end. Whether it is a business account […]

How not to handle negative comments on social media

How Not to Handle Negative Comments On Social Media

Recently, I wrote a piece on how brands should react to social media comments. And while I was doing some basic research and thinking through my own experience, I came through plenty of examples where brands were doing just the opposite. Here’s a run through of how not to handle negative comments on real-time social […]

4 reasons why your social media efforts are failing

4 reasons why your social media efforts are failing

Marketers take social as a given these days and yet we all tend to make our share of “critical” mistakes often. There are multiple ways in which the crime is committed. Here are 4 reasons why your social media efforts are failing: Share this Image On Your Site <p><strong>Please include attribution to http://www.brandanew.co with this graphic.</strong></p><br […]