How To Be A Thought Leader And Tell Your Story Brandanew

How To Be A Thought Leader And Tell Your Story

Recently, I attended the Qualtrics organized CX week, where I heard author Fernando Pizarro speak on how to be a thought leader and tell your story. Some of his thoughts were very interesting, and I am urged to note them down sharing my own thoughts in the process. If you’re a B2B or a B2C […]

Which Emotions Do Authentic Brand Stories Evoke

Which Emotions Do Authentic Brand Stories Evoke?

It’s easy to think of authenticity as a buzzword. But just because everyone’s using it doesn’t make it less important. It’s pertinent that we think through the tenets of authentic brand stories. And today, I’m going to look at these from the lens of emotions. Which real emotions should your brands evoke? How do you […]

10 Things Your Brand Can Learn From Children’s Stories

10 Things Your Brand Can Learn From Children’s Stories

We all are eager to teach children and pass on our pearls of wisdom. But most times we realize that they can teach us adults, a ton of things. Same is the case with Children’s literature. Simplistic but profound lessons for every walk of life, which can easily be applied in the field of business too. I’ve […]

50 Creative Storytelling Ideas For Your Brands Brandanew

50 Creative Storytelling Ideas For Your Brands

In our recently concluded Digital marketing and brand storytelling workshop, we shared a list of 50+ creative storytelling ideas for your brands! And now for our larger audience here at Brandanew, we’re happy to have these creative ideas listed. Which ones have you employed already? And which of these do you believe will work for […]

5 SEO Techniques That You Need To Retire NOW brandanew

5 SEO Techniques That You Need To Retire NOW

Marketers the world over collectively heave a big sigh every time Google makes a change on its search algorithms. It happened with the previous Panda and Penguin releases and as marketers we always need to be prepared for the new. The Internet has evolved and some SEO techniques have definitely become obsolete. As search engines and […]

Porsche Creates Magic Not Just For Cars But For Brand Storytelling

Porsche Creates Magic Not Just For Cars But For Brand Storytelling

It doesn’t matter if you’re a LeMans fan, or moved by the brilliance of Porsche’s 1-2 in Hulkenberg (loaned from @ForceIndiaF1 only for a weekend) or Webber (displaying true @AussieGrit). The 17-time champion and brand Porsche has reinvented itself on multiple occasions and LeMans was no coincidence. It was years of motorsport excellence. Porsche creates […]

The Power Of Digital Story For Your Brand

The Power of Digital Story For Your Brand (And How To Create One)

There are plenty of ‘recommended’ elements needed for the success of a Startup or  a small business brand. The power of digital story for your brand isn’t something you haven’t already heard of. Storytelling has fast moved into the category of a buzzword and a new need for brand success, yet very few people tend to explain how this […]

The Simple Food Memories Project Brandanew

Food Stories- The Simple Food Memories Project

Today, we present to you Brandanew’s first creative co-creation project, of shared memories: The Simple Food Memories Project, curated and conceptualized by Ashwati, Founding Editor, Brandanew and Upasna. The Indian sub-continent struggles plenty with its definition of culture. Is it something that is thousands of years old, or that which is found in the by-lanes […]