Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out….

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Win With Content- Be Fascinating Says Digital Storyteller Hans Heesterbeek

Our ongoing Social Content Expert series travels to Netherlands today. I spoke with Digital Storyteller Hans Heesterbeek, a Rotterdam based digital storyteller about his experiences with what makes for winning Content Marketing strategies. Hans has been creating authentic and passionate storytelling experiences using different media for the last 30 years. As brands get more interested…

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