3 Brands That Using Inspiring Mobile Storytelling Techniques

3 Brands Using Inspiring Mobile Storytelling Techniques

The tenets of storytelling remain the same, and yet it feels different with the media today. Brands are available not just on one, but multiple screens- from a large 60 inch TV set to a small mobile phone. The key to success is staying creative and consistent with all the experiences customers may have with the brand. […]

How To Be A Thought Leader And Tell Your Story Brandanew

How To Be A Thought Leader And Tell Your Story

Recently, I attended the Qualtrics organized CX week, where I heard author Fernando Pizarro speak on how to be a thought leader and tell your story. Some of his thoughts were very interesting, and I am urged to note them down sharing my own thoughts in the process. If you’re a B2B or a B2C […]

5 Secret Ingredients to a Remarkable Story Structure

5 Secret Ingredients to a Remarkable Story Structure

If you’ve been dabbling in corporate storytelling, this is a good time to think through how to take your stories to another level. It’s important to master the secret ingredients to a remarkable story structure to stay ahead and consistent. As a brand struggling to ensure that you stay close to your tonality and purpose, […]

Which Emotions Do Authentic Brand Stories Evoke

Which Emotions Do Authentic Brand Stories Evoke?

It’s easy to think of authenticity as a buzzword. But just because everyone’s using it doesn’t make it less important. It’s pertinent that we think through the tenets of authentic brand stories. And today, I’m going to look at these from the lens of emotions. Which real emotions should your brands evoke? How do you […]

How To Make Your Product Story Successful Brandanew

How To Make Your Product Story Successful

Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. This is what you need to […]

entreSLAM what's your startup story brandanew

Entre-SLAM Ann Arbor: What’s Your Startup Story?

On December 14th earlier this year, I attended the finals of the Entre-SLAM event in Ann Arbor. It’s a business storytelling event. Founders share their startup story with the audience and judges after a year’s worth of honing their storylines. The theme of this year’s Entre-SLAM event was “finding your purpose”. As a Startup owner and […]