Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out….

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7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. After 2008, consumers didn’t necessarily want to be seen with flashy brand logos. The future of remarkable brand storytelling in 2016 will be defined by this new normal. Significant changes in consumer expectations are manifested through social media, consumer generated content…

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