How to Create Remarkable Videos For Your Brand

How to Create Remarkable Videos For Your Brand

Creating remarkable videos for your brand isn’t rocket science. In today’s new media landscape, it may just have become a need. I have exactly three reasons for sharing this with you today. Firstly, I recommended one of my clients to launch a series of “how-to” videos to make their product more accessible. We discussed about how […]

How to Create an Ideal Creative Writing Space

How to Create an Ideal Creative Writing Space

Recently, I attended a great workshop by editor and all round creative Jeannie Ballew who presented us with her ideas on how to create an ideal creative writing space. The reason I decided to bring it to the blog here for marketing folks, is simply because, all of us are writers. Whether you’re writing 1000 […]

What's the Best Writing Advice You've Ever Received

What’s the Best Writing Advice You’ve Ever Received?

Far too often, I speak to clients, bloggers, marketers and other creatives who are stuck in some sort of a writer’s limbo being unable to write about their own brand stories. My colleague ran a piece about her inspiration and writing advice last year, and I am now sharing some tips that help me. It’s not […]

Storytelling Skills You Need brandanew

10 Ultimate Storytelling Skills That Make Your Brand Stories Remarkable

In our ultimate storytelling guideline, we shared how storytelling began from pre-historic times. It is definitely not new. For marketers and business owners, storytelling helps you keep the audience glued to your brand and connect with them emotionally. Many tend to believe that storytelling skills are an exotic mumbo-jumbo that cannot be taught. But, the reality is, authentic brand storytelling […]

7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016 Storytelling trends brandanew

7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. After 2008, consumers didn’t necessarily want to be seen with flashy brand logos. The future of remarkable brand storytelling in 2016 will be defined by this new normal. Significant changes in consumer expectations are manifested through social media, consumer generated content […]

How To Increase Your Productivity As A Storyteller Brandanew

How To Increase Your Productivity As A Storyteller

It is demanding, lonely and often times a tough ask to constantly keep writing. The online world has opened new opportunities for creative pursuits and brought in new challenges too. Quality is now seen through clicks, likes and comments, and instant gratification rather than the piece in itself. This automatically demands that storytellers churn out more, […]

10 storytelling festivals you must attend in 2016 brandanew

10 Storytelling Festivals You Must Attend in 2016

We are storytelling animals. And so, before you ask yourself what can storytelling offer to your business, think back on what you engage with as a person. Looking at the hundreds of thousands of years of storytelling history, we can see how storytelling has evolved. And there have been changes in businesses storytelling as well. What […]

5 Things Every Aspiring Writer Should Be Prepared For Brandanew 1

5 Things Every Aspiring Writer Should Be Prepared For

So you love to write and aspire to make a career out of it? Well, that’s wonderful. If you do succeed, it can be a rewarding career. You will also get the satisfaction of turning your passion into your profession- something very few people tend to accomplish. However, for every celebrity writer there are hundreds of strugglers […]