Questions to Ask When You Document Your Content Strategy

Questions to Ask When You Document Your Content Strategy

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. And at the same time, 48% businesses cited a documented content marketing strategy as the reason for their overall improvement in content effectiveness. The best way to predict the future is indeed to create it. If you’re at a […]

how much content marketing does your brand need brandanew

How Much Content Marketing Does Your Brand Need?

Unless you’ve discovered a gem with little or no competition, Content Marketing for your brands can be hard, purely because you’re competing with everyone. From the mommy bloggers to self styled fashion gurus to the Vogues of the world – in case you’re a fashion brand are all your competition. Does that mean you create […]

How Does Content Marketing Help Your Social Media Strategy

How Does Content Marketing Help Your Social Media Strategy

The importance of social media is the writing on the wall. Social media is not only the easiest way of knowing the consumer but also a fantastic channel to offer services and find new leads. Increased usage of social media allows business and brands to create value by building a community of loyal followers. Considering the global […]

3 Things To Consider Before You Hire A Ghost Writer

3 Things To Consider Before You Hire a Ghostwriter

The sheer lack of time and at times lack of storytelling talent and writing abilities has meant that many brand leaders and managers would have a writer pen down their thoughts and then credit it to their names. In practice Ghostwriting is an established form of generating content and is not something that’s unheard of. […]