Creating A Remarkable Blog Needs the Right Tools

Creating A Remarkable Blog Needs the Right Tools

Very recently I ran a workshop at Ann Arbor talking about how to create an ideal blog. It’s a simple idea but often requires hours and days of consistent practice to stay successful. As you’ve probably figured, I do believe in the 10,000 hour rule that things will get better for you with time and […]

How to Create Remarkable Videos For Your Brand

How to Create Remarkable Videos For Your Brand

Creating remarkable videos for your brand isn’t rocket science. In today’s new media landscape, it may just have become a need. I have exactly three reasons for sharing this with you today. Firstly, I recommended one of my clients to launch a series of “how-to” videos to make their product more accessible. We discussed about how […]

How to Use Rich Media In Your Content Marketing Strategy

How to Use Rich Media In Your Content Marketing Strategy

The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Whether it’s via snapchat videos, Instagram stories, Facebook LIVE or Twitter moments, platforms are pushing this trend forward. Rich media content is visual, engaging, and generally makes your message more interesting. That […]

7 Signs That You're Actually Good At Content Marketing

7 Signs That You’re Actually Good At Content Marketing

Monday morning needs some motivation. If you’re beginning the week thinking about how you can improve your content marketing efforts, it’s also a good time to reflect a little more. What does success mean? Are you any good at content marketing as a brand? Contrary to what you may want to hear, going viral doesn’t have […]

Does Content Marketing Actually Work

Does Content Marketing Actually Work?

It’s a growing field. But many think of content as a field with a need for extensive resources that can’t fit into the plan of a lean startup or small business. While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing […]

How To Develop Your Personal Brand As A Millennial Brandanew

How To Develop Your Personal Brand As A Millennial

The idea that you have to develop your personal brand is not an option you leave out for the exam, having crammed up the rest of the stuff. In today’s digital world with a gazillion channels and platforms, it’s the only way to stay in control with your online persona(s). Whether you’re starting off with […]

3 Top Skills You Need To Create Remarkable Content

Have you ever looked at a painting in a museum and thought, oh, I could do this. Sadly that’s the fault of an untrained eye. True masterpieces take tons of practice, time and effort to come through. Our training also improves our taste, and the ability to do better. So, if you’re a small business wanting […]

3 Simple Time Management Tips For Creatives That Work brandanew

3 Simple Time Management Tips For Creatives That Work

A few years ago, when my team was working on consumer behavior that was data driven and didn’t really have to work on the creatives, things were decidedly different. In the creative world, when you’re sometimes struggling to find the right words, or the right design elements, things can quickly go south. Today, I’m going […]

how much content marketing does your brand need brandanew

How Much Content Marketing Does Your Brand Need?

Unless you’ve discovered a gem with little or no competition, Content Marketing for your brands can be hard, purely because you’re competing with everyone. From the mommy bloggers to self styled fashion gurus to the Vogues of the world – in case you’re a fashion brand are all your competition. Does that mean you create […]

5 Tips And A Formula For Writing Amazing Headlines For Your Posts

5 Tips And A Formula For Writing Amazing Headlines For Your Posts!

The importance of headlines can hardly be overstated. Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. The same principle also applies for any kind of online content targeted at potential customers. As this is the era of information overload, people have far too many options to choose from. Haven’t you always […]