5 Ways to Create Impact With Your Enterprise Digital Strategy

5 Ways to Create Impact With Your Enterprise Digital Strategy

Implementation of innovative technologies is not the end of your enterprise digital strategy. Success of a digital transformation for a business depends on your overall vision. You need strategies that move away from solving just a few problems to embracing solutions that can improve the total performance of your company. In this age, it is important to adapt to the rapid business changes […]

The New Trust Landscape And What it Means For Your Brand brandanew

The New Trust Landscape And What it Means For Your Brand

As a brand your key focus is to compel your target audience to trust you enough and buy from you. Authentic relationships between brands, leaders and customers (or an audience) are built on a solid foundation of trust. Who do your customers trust? Edelman’s trust survey sheds new light on how the new millennial consumer is influenced externally […]

How to Use Rich Media In Your Content Marketing Strategy

How to Use Rich Media In Your Content Marketing Strategy

The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Whether it’s via snapchat videos, Instagram stories, Facebook LIVE or Twitter moments, platforms are pushing this trend forward. Rich media content is visual, engaging, and generally makes your message more interesting. That […]

Top 5 Reasons Why Your Content Marketing Campaign Failed

Top 5 Reasons Why Your Content Marketing Campaign Failed

Content Marketing’s true worth was emphasized by Bill Gates when he said, “Content is king.” Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Whether the true essence was understood or not, the sentence spread like wildfire. Maybe that is one of […]

How to Make Growth Hacking a Part of Your Content Marketing Strategy

It’s Time: Growth Hacking Your Content Marketing Strategy

This is 2016 and making growth hacking part of your content marketing strategy is a need. Today, we have guest blogger and online media maven, Nina Pineda sharing her tips on how to give your content releases that much needed boost. Time to take notes, and over to Nina! The term “growth hacker” was coined in 2010 by Sean […]

Does Content Marketing Actually Work

Does Content Marketing Actually Work?

It’s a growing field. But many think of content as a field with a need for extensive resources that can’t fit into the plan of a lean startup or small business. While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing […]

how much content marketing does your brand need brandanew

How Much Content Marketing Does Your Brand Need?

Unless you’ve discovered a gem with little or no competition, Content Marketing for your brands can be hard, purely because you’re competing with everyone. From the mommy bloggers to self styled fashion gurus to the Vogues of the world – in case you’re a fashion brand are all your competition. Does that mean you create […]

Why Small Businesses Can Take Up The Content Marketing Opportunity and be successful brandanew

Why Small Businesses Can Take Up the Content Marketing Opportunity

The Content marketing opportunity is here. It is going to be an inherently strong marketing trend in the 2016 and beyond. Production of quality content, distribution and return on investment are aspects many small businesses and startups struggle with. This does lead to disenchantment and  the question, if all small businesses should join the bandwagon. Often struggling […]

How Does Content Marketing Help Your Social Media Strategy

How Does Content Marketing Help Your Social Media Strategy

The importance of social media is the writing on the wall. Social media is not only the easiest way of knowing the consumer but also a fantastic channel to offer services and find new leads. Increased usage of social media allows business and brands to create value by building a community of loyal followers. Considering the global […]