Does Content Marketing Actually Work?

It’s a growing field. But many think of content as a field with a need for extensive resources that can’t fit into the plan of a lean startup or small business. While Google and Facebook have made content marketing fashionable, we do see a lot of people wondering if it is really worth the time. Does content marketing…

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5 Tips And A Formula For Writing Amazing Headlines For Your Posts!

The importance of headlines can hardly be overstated. Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. The same principle also applies for any kind of online content targeted at potential customers. As this is the era of information overload, people have far too many options to choose from. Haven’t you always…

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How To Make Your Product Story Successful

Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. This is what you need to…

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