50-must-have-features-to-include-in-your-small-business-website

50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect […]

Questions to Ask When You Document Your Content Strategy

Questions to Ask When You Document Your Content Strategy

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. And at the same time, 48% businesses cited a documented content marketing strategy as the reason for their overall improvement in content effectiveness. The best way to predict the future is indeed to create it. If you’re at a […]

How to Create Remarkable Videos For Your Brand

How to Create Remarkable Videos For Your Brand

Creating remarkable videos for your brand isn’t rocket science. In today’s new media landscape, it may just have become a need. I have exactly three reasons for sharing this with you today. Firstly, I recommended one of my clients to launch a series of “how-to” videos to make their product more accessible. We discussed about how […]

7 Signs That You're Actually Good At Content Marketing

7 Signs That You’re Actually Good At Content Marketing

Monday morning needs some motivation. If you’re beginning the week thinking about how you can improve your content marketing efforts, it’s also a good time to reflect a little more. What does success mean? Are you any good at content marketing as a brand? Contrary to what you may want to hear, going viral doesn’t have […]

Top 5 Reasons Why Your Content Marketing Campaign Failed

Top 5 Reasons Why Your Content Marketing Campaign Failed

Content Marketing’s true worth was emphasized by Bill Gates when he said, “Content is king.” Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. Whether the true essence was understood or not, the sentence spread like wildfire. Maybe that is one of […]