What Sort of a Brand Leader Are You?

Like many of you, I recently read an article on Steve jobs and his impact on the Silicon Valley brand leaders. Startups and small businesses like to emulate their heroes to replicate success. It’s not uncommon for Startups to pitch being the “Uber of ABC, or the AirBnB of XYZ” in an attempt to create a brand perception. This could potentially…

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50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect…

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Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out….

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10 Ultimate Storytelling Skills That Make Your Brand Stories Remarkable

In our ultimate storytelling guideline, we shared how storytelling began from pre-historic times. It is definitely not new. For marketers and business owners, storytelling helps you keep the audience glued to your brand and connect with them emotionally. Many tend to believe that storytelling skills are an exotic mumbo-jumbo that cannot be taught. But, the reality is, authentic brand storytelling…

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