Why Your Business Needs A Remarkable Brand Vision and Values

Why Your Business Needs A Remarkable Brand Vision and Values

Few brands live the test of time. In a world of startups that fail 90% of the times, we’re all struggling with different hats and identifying which one truly fits. All sorts of brands- personal, entrepreneurial or old school players need something special to succeed. The golden key is in fact in our own hands. […]

The Remarkable History Behind How Brands Originated

The Remarkable History Behind How Brands Originated

Brand comes from the old Norse word, ‘Brandr’, that means- ‘to burn’ referring to the old tradition of using hot iron rods to mark out cattle as a sign of ownership. Branding has existed in various forms for centuries. Some of the rest and best known modern brands today are over a hundred years old. For instance, the […]

How Does Branding Impact Consumer Purchase Decisions? Brandanew

How Does Branding Impact Consumer Purchase Decisions?

Branding is immensely important for any business. Among aspects such as instant recognition, it can truly tilt the consumer decision firmly in favor of a product. This is a complex topic that combines elements of consumer psychology with the tenets of marketing. In trying to invest in the branding for your Startup and small business, let us help […]

5 Branding Guidelines That You Must Always Follow Brandanew

5 Branding Guidelines That You Must Always Follow

Branding a Startup is often seen as an art- your golden touch rather than an exact science. That’s why many still struggle with a clear definition. With so many industries, segments and sentiments attached to your Startup and small business brands, it may also be difficult to formulate generalized rules on how to to build a remarkable brand. It is a delicate […]