Weekly Brand Inspiration: Crate & Barrel Email Journeys

Weekly Brand Inspiration: Crate & Barrel Email Journeys

2017 is ON and I’m so excited to begin this year with inspiration and creativity. If you’re on our email list, you already got our postcard last week. Each week, I’ll be covering awesome brands that inspire us with sheer creativity, brand experience and storytelling. This week we cover brand email journeys. The example comes from […]

top-five-branding-strategies-you-can-leverage-in-2017

Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out. […]

Why Your Business Needs A Remarkable Brand Vision and Values

Why Your Business Needs A Remarkable Brand Vision and Values

Few brands live the test of time. In a world of startups that fail 90% of the times, we’re all struggling with different hats and identifying which one truly fits. All sorts of brands- personal, entrepreneurial or old school players need something special to succeed. The golden key is in fact in our own hands. […]

The Remarkable History Behind How Brands Originated

The Remarkable History Behind How Brands Originated

Brand comes from the old Norse word, ‘Brandr’, that means- ‘to burn’ referring to the old tradition of using hot iron rods to mark out cattle as a sign of ownership. Branding has existed in various forms for centuries. Some of the rest and best known modern brands today are over a hundred years old. For instance, the […]

Which Emotions Do Authentic Brand Stories Evoke

Which Emotions Do Authentic Brand Stories Evoke?

It’s easy to think of authenticity as a buzzword. But just because everyone’s using it doesn’t make it less important. It’s pertinent that we think through the tenets of authentic brand stories. And today, I’m going to look at these from the lens of emotions. Which real emotions should your brands evoke? How do you […]

How To Sell Art And Build A Remarkable Brand

How To Sell Art And Build A Remarkable Brand

This week, I attended an AADL (Ann Arbor District Library) event hosted by Steve Feinman, the Director of SCORE – a mentoring leader for small businesses. In particular, we had a crowd of artists from the region.  While the event really was focused on how to sell art and build a remarkable brand, for me the […]

How Does Branding Impact Consumer Purchase Decisions? Brandanew

How Does Branding Impact Consumer Purchase Decisions?

Branding is immensely important for any business. Among aspects such as instant recognition, it can truly tilt the consumer decision firmly in favor of a product. This is a complex topic that combines elements of consumer psychology with the tenets of marketing. In trying to invest in the branding for your Startup and small business, let us help […]

6 Components Of Branding Your Startup Where You Need Experts

6 Components Of Branding Your Startup Where You Need Experts

Branding guidelines are available everywhere – even on a quick Google search when you’re going ahead with branding your Startups. Yet, very many Startups and small businesses remain rather thin on the implementation. The perceptions your brand creates will keep differing from each person who feels differently about your brand. While you can’t cater to every […]

Branding elements and what they mean

10 Branding Elements And What They Mean

Branding is complex topic. Everybody uses the term “brand” but few will be able to clearly define it.  We have had clients, who confuse branding with a website. While websites and digital presence is a significant aspect, it is a part of your overall brand. It is necessary to have a clear understanding of these terms […]