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Impressive Brand Identity Campaigns in The Last Decade

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? Experts say it’s not just images but campaigns that reach people’s emotions. Let’s look at some examples of memorable campaigns that have created magic for brands. Impressive […]

Weekly Brand Inspiration: Crate & Barrel Email Journeys

Weekly Brand Inspiration: Crate & Barrel Email Journeys

2017 is ON and I’m so excited to begin this year with inspiration and creativity. If you’re on our email list, you already got our postcard last week. Each week, I’ll be covering awesome brands that inspire us with sheer creativity, brand experience and storytelling. This week we cover brand email journeys. The example comes from […]

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Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out. […]

Questions to Ask When You Document Your Content Strategy

Questions to Ask When You Document Your Content Strategy

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. And at the same time, 48% businesses cited a documented content marketing strategy as the reason for their overall improvement in content effectiveness. The best way to predict the future is indeed to create it. If you’re at a […]

5 Awesome Tips From Bird by Bird to Improve Your Brand Stories

5 Awesome Tips From Bird by Bird to Improve Your Brand Stories

Writing is a hard job. And writing brand stories with authenticity, while staying true to the tonality and elements of your brand, is even more complicated. We’ve all had days where we look at open documents on our computer and stare at them wondering how to inspire ourselves with something new and exciting. A little inspiration from […]

entreSLAM what's your startup story brandanew

Entre-SLAM Ann Arbor: What’s Your Startup Story?

On December 14th earlier this year, I attended the finals of the Entre-SLAM event in Ann Arbor. It’s a business storytelling event. Founders share their startup story with the audience and judges after a year’s worth of honing their storylines. The theme of this year’s Entre-SLAM event was “finding your purpose”. As a Startup owner and […]