What Sort of a Brand Leader Are You?

Like many of you, I recently read an article on Steve jobs and his impact on the Silicon Valley brand leaders. Startups and small businesses like to emulate their heroes to replicate success. It’s not uncommon for Startups to pitch being the “Uber of ABC, or the AirBnB of XYZ” in an attempt to create a brand perception. This could potentially…

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Impressive Brand Identity Campaigns in The Last Decade

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? Experts say it’s not just images but campaigns that reach people’s emotions. Let’s look at some examples of memorable campaigns that have created magic for brands. Impressive…

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Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out….

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