Why Your Brand’s Social Media Impact is Low

I was recently talking with a prospective client and we talked through the challenges they were facing. The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. She wasn’t sure why this was the case. The gut decision to “do something on social” seemed right, but the…

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Social Media Behavior That’s Killing Your Brand

Unfortunately, from CEOs to brand managers, there are STILL people who refuse to see the impact social has on their personal and professional brands. Here’s a quick stat: over 90% recruiters look at your online behavior before hiring you. Consumers Googling your brand before they buy is equally high. And yet, several among us, continue to…

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