7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016 Storytelling trends brandanew

7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. After 2008, consumers didn’t necessarily want to be seen with flashy brand logos. The future of remarkable brand storytelling in 2016 will be defined by this new normal. Significant changes in consumer expectations are manifested through social media, consumer generated content […]

How Does Storytelling Affect Our Brains?

How do we learn about our early ancestors, the early Homo Sapiens, who were yet to develop writing skills? Yes, the most vivid evidence of their times are the cave paintings they left behind. The earlier known cave paintings are thousands of years old and they tell the story of those societies, how they lived, hunted or […]

5 Reasons Why Storytelling Works For Your Brands

5 Reasons Why Storytelling Works For Your Brands

Well, who does not like a good story? What we can never remember as dry theory can be easily etched in mind as a story. This is why we all love fiction (and hate text books). Ancient knowledge and traditions have always been stored as folk stories rather than voluminous history books. This is exactly […]

Win With Content- Be Fascinating Says Digital Storyteller Hans Heesterbeek

Win With Content- Be Fascinating Says Digital Storyteller Hans Heesterbeek

Our ongoing Social Content Expert series travels to Netherlands today. I spoke with Digital Storyteller Hans Heesterbeek, a Rotterdam based digital storyteller about his experiences with what makes for winning Content Marketing strategies. Hans has been creating authentic and passionate storytelling experiences using different media for the last 30 years. As brands get more interested […]