7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. After 2008, consumers didn’t necessarily want to be seen with flashy brand logos. The future of remarkable brand storytelling in 2016 will be defined by this new normal. Significant changes in consumer expectations are manifested through social media, consumer generated content…

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Win With Content- Be Fascinating Says Digital Storyteller Hans Heesterbeek

Our ongoing Social Content Expert series travels to Netherlands today. I spoke with Digital Storyteller Hans Heesterbeek, a Rotterdam based digital storyteller about his experiences with what makes for winning Content Marketing strategies. Hans has been creating authentic and passionate storytelling experiences using different media for the last 30 years. As brands get more interested…

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