The organic reach on Facebook for businesses is anywhere between 10% to 16% and often times even lesser. Even if you end up spending valuable dollar amounts on Facebook, your investment is well worth it in the long run. With over a billion consumers actively spending time on Facebook, you have to learn how to make it work for your business! Here are some easy to implement strategies for your Facebook page, that’ll help in the process.
7 Easy To Implement Strategies For Your Facebook Page
1. Set a goal and know your audience
You will need a specific goal. It may range from, building your initial community (if you’re new on Facebook) to having people engage with content, to running adverts for your products. Here’s what your S.M.A.R.T. goals should look like:
- Define your niche audience
- Identify their key demographics and use Facebook’s targeting options to really explore what your consumer looks like. Always compare it to people who are engaging with you on your site and with your content on other platforms.
- Have a goal, e.g. getting traffic to your site, an engaged community, leads, sales etc. depending on your interest
- Set a budget for your marketing expenses, have a timeline and stick to it!
- Explore groups and other ‘hangouts’ for your audiences.
2. Set a budget for your Facebook campaigns wisely
Studies have shown that you need at least 1000 fans on your page before you start seeing any tangible results. So, don’t be afraid to invest to build those first few fans. An abundance of fans will make your future ad campaigns more cost effective. Organic reach will also improve. Here are some considerations before you set out an ad campaign and define a budget:
- The more niche you are, the better your ad is likely to perform, you stay narrow in your focus. Target your ideal customer
- Have a plan. For example, if you want to sell goods worth $1200, set a marketing budget, for example 10% of total revenue. That would mean, spending $120. These are just indicative numbers just to show you the process you can use to come up with a plan for yourself. You don’t need to spend this exact number but it’s important to calculate your budget in a similar fashion. It’s not random. Think it through.
- Start your advertising with smaller dollar amounts to see what’s working and then extend your campaign or run similar campaigns to ensure you’re investing in what truly works.
3. Be human and authentic on Facebook
The principle is 80% of the times, stay true to your business but 20% of the times, show your audience a human side of you. Don’t be afraid to be who you are and let them in on your personal, behind the scenes activities. Remember, people use Facebook for fun and personal communication. Blend in. Don’t make them feel that you’re constantly selling to them.
4. Use quality photos and posts that are raw and real
Photos and videos will make more people react to your content than text. Look at the recent video recipies from Buzzfeed‘s Tasty. It’s a riot! They get millions of views for each of those amazing videos that are engaging audiences like never before. The power of a good video is in how you’re able to distill down the main things in a fashion that people find engaging. Keep it short and make it easy to follow. Now, this can be used for practically any business. So, it’s good to think in this direction.
Also, use optimal Facebook image sizes, for example, images of 940px X 788px work well on Facebook. Don’t forget to utilize your covers for visual impact too.
5. Use an editorial calendar and do NOT over-post
Tempting as it may be, your Facebook engagement is NOT a function of posting constantly every hour. Unless, you’re a news/media company. Look at some amazing insights from Socialbaker:
“Typically if you post fewer then 2 posts a week, you will not engage your audience enough for them to maintain a social connection with you, and you will lose engagement. If you post more then 2 per day (as a brand) you will typically lose engagement. That means the ideal number is between 5 – 10 posts per week as a brand”
Now again, just having random postings throughout the week will not help. Use an editorial calendar that keeps you consistent and allows you to have a plan. Yes, all your channels need to have a calendar to stay professional.
6. Choose post formats that work
Amy Porterfield, a Facebook expert gives the following insights on what a share-worthy Facebook post is:
Make sure your post joins in vs. interrupts
Think: Real, Personal, Value, Simple, Gentle Posts with images get shared the most.
When you post think: Short, Colorful, Authentic, Interesting, Fun, Smart, Easy, Share-Worthy
It’s important to have a good content mix. You can use blog posts from your site, video blogs, podcasts or audio posts and expose fans to a variety of content. Keep them excited on what’s coming up next. Make a list of categories using your editorial calendar and see how you can mix it up. For example, your week could look like this:
- Top 10 Product designs
- Your team/ behind the scenes
- Video of the week
- New customer case study or feedback
Most of your posts need to look colorful and have optimized images to go with them. Never forget to check that box!
7. Respond and create engagement
ALWAYS respond to your audience comments and encourage conversations. Make them feel that they’re heard. Finally, it’s a social media and requires a two-way exchange. You need to build on it and make conversations easy and fun! Answer comments on posts, your messages and encourage conversations between fans too. It’s all good!
How are you handling your Facebook audiences? Is there something that specially works well for you? Don’t forget to share your comments and thoughts with us. (Brandanew is on Facebook HERE. Come say hello!)
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