One of the biggest questions of today’s digital entrepreneurship is – where do you start? Which digital strategies in 2017 will enhance your brand performance? Using a digital plan to support digital transformation and lead it towards your objectives is the first step to take. Surprisingly, even though the internet is in its full swing (as are companies giving birth online each day), it seems that not many organizations have a plan. Here’s a rundown on what you can do to rise and shine online as a brand, and more importantly, why you do NEED a plan…
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1. You need to develop digital strategies in 2017
The best approach to developing a digital strategy is benchmarking. Compare your current position to where you need to be in the future. Setting benchmarks and tactics covering overall digital strategy is everything a digital planner should be thinking about. This is especially true if your brand has got a standing for a while but no internet existence, in other words, if you’re a brick-and-mortar business transitioning online. Benchmarking is the first part of an overall plan. It helps you know where you are.
2. Create your plan as a way forward
If you’re wondering why you would need a plan when you’ve already got a good quality product/service, think again. In the 21st century, it’s essential that you have a presence on the internet. From an author to a restaurant, everyone needs a platform to connect with their communities. People are online 24/7 and unless they catch you popping up – they’ll just ignore your existence. Having a good digital strategy is making case for investment once it becomes part of your usual business and it’s something you cultivate and upgrade continuously.
3. A plan gives you consistency
Building your brand’s voice is made easier through a consistent and smart usage of channels like social media. Apart from the understood regularity of posting, your posts need to be uniform and relevant to your brand and community. Try not to deviate from your brand’s message. Stay away from commenting on the current elections, state of economy, BRANGELINA divorce, etc., if that’s not important for your brand. Make sure you build a recognizable image and stay true to your brand tonality.
4. Believe: The customer is everything
Instead of sticking to promotional purposes of your posts, expand them to the information that your customers want to see. Don’t be too obvious with your promotional content; instead – mix them in occasionally in your regularly posted content. With an editorial plan, you will be able to execute this without worries.
5. Engage with your followers
The more your startup engages with your future customers, the better chances are you’ll build a successful brand. By interacting with the followers you are making them feel like they’re valuable members of your brand.
An important aspect of social media interaction is confrontation – in case it occurs, don’t fear it. Rather, use it as an opportunity to show your brand’s customer-service capabilities. Also, take every failure as a stepping stone to success. After all, you are a startup and you are bound to face some snags along the way.
6. Remember: Content is king
One of the most overlooked and yet – essential investments in launching a startup – is content marketing. Content marketing is the vehicle for passing on your brand’s message and a safe way to triumph. With content that’s clear and a well-formulated planned message, you are likely to connect. If you personally don’t have the talent to build content, there’s always help through amazing content-specialists like the guys at Brandanew. They’re experts in translating your message into branding your consumers will love.
7. Affiliate marketing still counts
Despite recently gaining some negative publicity from Google, performance-based marketing is still a dominant technique for marketing.
Since affiliates often use methods like organic search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC – Pay Per Click), content marketing and in some sense display advertising, it’s more likely to reach a greater audience.
Entrepreneurs here are sharing their experience with affiliate as well as tricks on how to use it for your own benefit.
8. Small investments will add up
In terms of the best ROI for your startup, here are some of the options to consider:
- Pay-to-play on Facebook: A social platform that was once synonymous with friendship entertainment has now (almost) turned into a pay-to-play platform. It helps you gain a wide audience. You invest into promoting your Facebook posts, and they pop up on Facebook regularly.
- LinkedIn’s premium services: Sales Navigator is one of numerous LinkedIn valuable paid features that makes finding leads and contacts seamless. The best part? The first month try-out is free of charge.
- Sponsored tweets: Twitter is mostly about organic engagement but sponsored tweets are slowly seeping into the organic content. This makes it easier for businesses to encourage customer engagement and gain followers.
Think about which paid techniques work for your startup.
Running a startup can get very stressful, especially if you are running it on a thin budget. The way to capitalize on successful digital opportunities while keeping marketing costs down is to improve your brand’s visibility. This is possible through social media and other methods. But all of these rely heavily on healthy strategies that you have previously built.
There are numerous ways to build a proper digital strategy with simple steps. They just need diligence. Are you ready to develop your digital strategies in 2017?
About Guest Author:
Nate Vickery is a business consultant and an online author mostly focused on startup marketing and management. Nate is a contributor on many business and marketing related websites and also an editor on Bizzmarkblog.com.
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