Every field is loaded with jargons. Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face. While it is not possible to cover all of it in one post, we are listing out ten important social media terms and buzzwords that will help you navigate through this world. This specially helps if you’re new to the field.
PS: Remember, you can always start from the best position by working through a Content Marketing eCourse at your own pace.
10 Social Media Terms That You Must Know!
Reach means the number of people who get to see a certain social media post. With organic reach (where you don’t pay for promotion) reaching an all time low, not everyone in your fan base is going to see each and every post you share. For instance, ideally in Facebook pages not even 10 percent of the fans get to see a certain post. The lifetime of a Tweet is a mere 20 minutes. The reach depends on respective algorithms of the social networks, nature of your content and the time of posting. For best results post good content and experiment with timings. Remember, you can always promote your posts every once in a while for some impact.
Engagement is the sum game of number of people who like, comment, share or indulge in any other way with your social posts. You may have a high reach but eventually it is your engagement that truly matters. You must share interesting and useful contact to drive more engagement. In words of content marketing expert, Jay Baer,
“The goal of social media are participation, then behavior”
3. Impressions and click through rate (CTR)
If you are using paid advertisements, then impression means the number of times a certain ad is seen by any user. But what actually matters is how many people are clicking on the ad and visiting the target site. This is defined by the CTR which is the number of clicks divided by total impressions. Usually, CTR is used to measure the success of an online advertising campaign and also the effectiveness of email campaigns.
A hashtag is a tag preceded by the # sign. With this you can keep track of any topic and search. For example #Olympics will give you every other tweet or post about the Olympics that uses this hashtag. It is a good way to both discover and get discovered. Initially popularized by Twitter, it is also used in Instagram, Facebook and Google Plus.
A tag or mention is the way to name or connect other people on a social network. Generally it is done with the @ or + sign followed by the user name. When one is mentioned, he/she gets a notification and checks out the comment or post. This is a good way to garner engagement but should definitely be used carefully and with relevance. If you’re one of those tagging the entire world on your posts, be warned that it may come across as being too desperate.
Trends are the topics currently in vogue. In Twitter, such topics are directly visible on the homepage. Facebook has also emulated the feature and there are many third party tools to help you discover what’s gaining steam. If there is a relevant trending topic, you can post on that to gain more visibility. Always ensure that you’re on brand and not desperate just to gain fake attention.
Newsjacking draws from trending topics. It is all about using a breaking news item to your own advantage. For instance a big sporting event is going on and your company makes sports apparels. So, you can use social media postings with your products while also mentioning the event and drawing attention from the fans. Remember to stay positive. Most negative commentary usually backfires. So, connect with positive themes as a brand. Unless, you’re trying to be controversial- which is risky, and usually alienates a group of your potential consumers. Be aware of the messages you align yourself with as a brand.
An influencer is a person with strong fan following on social media and can influence the opinion of followers or fans. If your product gets endorsed by an influencer, the message will reach out to thousands in their community. Running campaigns in partnership with influencers is an approach many brands take up for success. Remember to always ensure that the community you’re engaging with is relevant to your brand and products. This starts from you being aware of your target customers and the communities that are important to them. Stay true to your niche.
Klout is a service that calculates your social presence and gives a score between 1 and 100. A Klout score immediately tells you if a person can be considered an influencer or not. There are plenty of such scores that you can use, but Klout is one of the first ones to capitalize on and create a measuring unit for social influence.
10. Hootsuite/ Buffer
Hootsuite and Buffer are tools for social media managers, which help schedule posts in the future. You can schedule your future posts in FB, Twitter, Google Plus, LinkedIn, Pinterest etc. You’re also provided with good analytics for your posts once they are published. Smart marketers use tools that help them, so don’t be afraid of experimenting and finding what works for you!
What are some of the terms that are baffling you? Do share your questions with us on social or in the comments below!
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