Is Influencer Marketing the Future of Marketing?

YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. So it’s only…

Continue Reading

6 Brands That’ve Created Business Value Via Niche Social Communities

We’ve time and again shared the importance of niche social communities in today’s digital world. Niche social communities work when they’re connected, engaged and generate consumer value. It’s more desirable to be appreciated by a select set of followers in a specific area, rather than run around getting generic likes that amount to nothing. Today we have examples…

Continue Reading