50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect…

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Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out….

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Is Influencer Marketing the Future of Marketing?

YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. So it’s only…

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6 Brands That’ve Created Business Value Via Niche Social Communities

We’ve time and again shared the importance of niche social communities in today’s digital world. Niche social communities work when they’re connected, engaged and generate consumer value. It’s more desirable to be appreciated by a select set of followers in a specific area, rather than run around getting generic likes that amount to nothing. Today we have examples…

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