This is the third part in the series of marketing buzzwords we keep sharing with you. With so many new ideas, topics and terms that the marketing community comes up with, it’s only fair to take a step back and think through the basics. Here are buzzwords that you’ll hear no matter what industry you’re a part of. It’s good to get an understanding of the terminology before you hire a content marketing agency to help you market your businesses or products. Here’s to amazing brand building and more meaningful marketing!
9 Marketing Buzzwords That You Need To Know
1. Branded Content
A brand can use storytelling techniques to create a consumer-oriented engaging piece of content instead of a regular advertisement. This content sponsored by a brand is called branded content.
2. Brand Marketing
Creating an identity and using cohesive elements to define who you are as a company and develop or communicate this perception for target consumers is called brand marketing. It helps establish trust, credibility and helps form emotional bonds with customers.
3. Branding Strategy
Developing a long-term plan for your company to achieve specific sales goals and consumer reach is called a branding strategy. In combination of various branding elements, your branding strategies can create intangible benefits for your company/ business.
4. Brand experience
Brand experience is a combination of everything that a customer goes through while purchasing and using that brand. For example how does one feel while ordering food and eating at KFC? How does the staff behave and how fast do they deliver and of course how did the food taste? Also, since it has many outlets all over the world, all of them are expected to maintain uniform standards of experience.
5. Brand equity
Brand equity is the value of a brand. It may include tangible financial value such as market share and revenue as well as intangible aspects such as strategic benefits of the brand. For example Apple is a major technology brand and people perceive it is a premium, cutting edge manufacturer of quality products. So, it is not only the sales but the sheer image that takes the equity to a different level altogether.
6. Content Marketing
Content marketing is the art of using various techniques to reach out to your target audience with useful content. The content marketing institute, one of the premium companies propagating this idea uses the following content marketing definition:
Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
7. Content Strategy
Content strategy is defined as the planning, development, and management of content. This content can range from written text, audio or visual content across media.
8. Product Marketing
Promoting and selling a product to the end consumer is what product marketing entails. Product marketing teams define the positioning and communication plan for a product launch. They also train the sales team and share the idea behind what the product can do, and how it addresses the needs of the consumers.
9. Online marketing strategies
Consumers are spending more time online than ever before. Using techniques like search engine optimization (SEO), social media marketing, ad retargeting, content marketing, digital storytelling and ways through which today’s brands can reach online consumers. The tactics and plans they make to attract, convince and convert online customers together form a part of online marketing strategies. These are also referred to as the Internet marketing strategies.
Which buzzwords are you struggling with? Do share them with us, so that we can run them over next. Let’s get marketing simplified!
More questions? Download a free content marketing 101 eBook to get started.
Latest posts by Upasna Kakroo (see all)
- Your 2018 Brand Agenda: Follow the Audience! - January 9, 2018
- Questions to Brand Leaders Creating Things That Matter - December 11, 2017
- Year End Brand Review: Where Do You Stand Today? - December 6, 2017