India just overtook the United States in having the largest Facebook audience in the world. Although it looks honky dory for the network, there’s something very unique about the Indian audience. It is heavily skewed towards young people and men.
As a business trying to advertise to or reach the Indian audience, this demographic skew is an interesting. It also allows us to think about the sheer potential the network has in terms of further audience growth.
Do you expect things to change demographically in the near future?
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