India is Facebook’s Largest Market – But Not for Women

India just overtook the United States in having the largest Facebook audience in the world. Although it looks honky dory for the network, there’s something very unique about the Indian audience. It is heavily skewed towards young people and men.

India is Facebooks largest market

As a business trying to advertise to or reach the Indian audience, this demographic skew is an interesting. It also allows us to think about the sheer potential the network has in terms of further audience growth.

India is facebooks largest market

 

Do you expect things to change demographically in the near future?

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Upasna Kakroo

Upasna co-founded Brandanew in 2014 for the sheer love of storytelling and authentic connections. She has been blogging and documenting digital stories since 2003.
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