As a girl, I’ve struggled with this situation for a long time. Although, to be clear, this is far beyond gender stereotypes and more about cultural influences and your own writing styles. I have to look out for weak words in my writing and don the sales person’s hat. How to write for amazing sales involves a lot more than your ability to deliver the best goods and services, as I have found out.
We all like to be ambitious and get the maximum ROI from our content. Content marketing includes initiatives like email marketing, website copies, social media marketing, long form content- everything you believe that has the power to build trust and influence. As Startups, how do you ensure that your writing makes you stand out? How do you ensure that your writing will attract your sales lead and create conversions? Here’s a list of few tools and ideas that will help!
How to Write For Amazing Sales: Don’t Be Sorry!
1. Take out weak words: Just no sorry anymore
Well, the story that I began with. Have you had situations where you’re talking to a partner, a sales lead, an investor…or any stakeholder. Suddenly you realize that you start using weak words. You know exactly what you’re talking about- clearly being the expert in your field. But, you start qualifying your writing, bringing in what you would later call “humility”. But what it really sounds like is someone low on confidence and experience. Especially when you’re making a sales argument over online channels. It doesn’t mean that you have to be a pillock or so obnoxious that people hate you. But it’s about getting the right balance. Sounds tough?
It works like a charm, the plugin automatically starts underlining words that are considered weak. You can choose to ignore or alter your writing, but it’s a good quick feedback once you’re in the middle of something. Here’s what the makers say:
“Let’s stop qualifying our message and diminishing our voice. Inspired by the writings of Tara Mohr and others, this Chrome Extension for Gmail will warn you when you use words or phrases that undermine your message. Words will be underlined for correction with additional information about how using the phrase is perceived. Underlines won’t get sent as part of your email if you decide to ignore it. Created by Tami Reiss, Steve Brudz, and Manish Kakwani as part of the Female Founder initiative.”
2. Don’t ignore grammar: Welcome Hemingway
Yes, we may not be as divine as Hemingway in Parisian cafes, but we all have the power to succeed with writing and influence. You can hire an editor, a qualified writing team, content experts and be inspiring. But how about that small note that you have no time to pass by experts? Use an online expert app for editing. Hemingway (may his soul rest in peace) is an app that helps you see your content in a new light. You can get a readability score. Sentences that are hard, too long or can be made simpler are highlighted. Emails or online content for getting amazing sales is not the place to use overtly flowery language that’s unnecessarily complicated. Edit. And edit some more.
3. Be personal: Use real names and good subjects
Generally each of us gets hundreds of emails per day. My husband opens up his laptop for a “clean up” each Sunday evening. He finds no time through the week to read emails that don’t seem important. And quickly enough he has over 200 emails unread at the end of each week. Many of you may claim your condition is even worse than this. Where do you start? How do you ensure that someone out there is reading about your products and services and that you at least get a chance to be heard? It’s not easy, but it is possible.
Hubspot recently came up with their list of 26 sales email subject lines that get prospects to open, read and respond. Wouldn’t we like that, especially the respond part! Good news is some of these ideas are really low hanging fruits. More importantly 46% of these ideas are about personalizing your subject line for your prospect. People like you being personal and not treating them like a number from a bought out email list. Here are a few examples that really do clarify this:
1) “[Mutual connection Name] recommended I get in touch”
2) “Hi [name], [question]?”
3) “A [benefit] for [prospect’s company]”
4) “X tips/ideas for [prospect’s pain point]”
5) “[Prospect’s name] — do you have 10 minutes for a conversation?”
6) “You are not alone.”
7) “Introduction: [your name] <> [prospect’s name]”
8) “Idea for [topic the prospect cares about]”
9) “10x [prospect’s company]’s traction in 10 minutes”
10) “I found you through [referral name]”
11) “[Prospect’s company] + [your company]”
12) “If you change your mind about partnering with [your company]”
Worth trying and testing, don’t you think?
What are some of your ideas in converting online content and communication into a sales engine for your audience? How do you write for amazing sales? Do share and let us know if we can help you!
And before I forget a very happy Chinese new year of the monkey to those of you celebrating!
Latest posts by Upasna Kakroo (see all)
- Your 2018 Brand Agenda: Follow the Audience! - January 9, 2018
- Questions to Brand Leaders Creating Things That Matter - December 11, 2017
- Year End Brand Review: Where Do You Stand Today? - December 6, 2017