How To Tell A Remarkable Product Story!

We have all heard great brand stories. The story of an aspiring entrepreneur with humble means overcoming all obstacles with his wit and perseverance is always a good read. But have you ever thought about product stories? Do they work too? Sure it depends on the product. But if you really have a unique and innovative product, it is possible to create a story that entertains, creates awareness and also enhances its value in the eyes of the customers. Here’s how to tell a remarkable product story!

How To Tell A Remarkable Product Story! Brandanew

1. Be truthful

The first rule of a good product story is truthfulness. In any case, all types of information are available online nowadays. So you cannot go too far by concocting random stories and insulting the intelligence of the audience. Try to be honest and earnest so that people respect you and connect with you emotionally. Let them know how you were motivated and how different product aspects and features were conceived. Use evocative language and paint a vivid picture cleverly but never fudge the facts.

2. Explore all the features

Do not lose this opportunity to tell your audience everything about your product. While talking about your journey, do not forget the product itself. Share anecdotes about how a certain feature helped someone. Make your customers your heroes. Keep in mind that the audience must get a complete idea about what the product can offer to different people.

3. Talk about the roadblocks

People like stories of struggle, but only when there is a positive ending. So, tell them about your struggles, remember the times when you thought nothing was working and were planning to give up. But then also go on to explain how you turned it around. How was your product producing the miracle moment? This is a classic storytelling formula and it works very well for most products.

4. Be the protagonist

It is your product and it is your story. So, do not be shy or self-effacing. You are the hero of this story and so act like one by presenting yourself as the protagonist in chief. You can tell about your own feelings and struggles to humanize the whole process and make it more relatable to everyone so that they start rooting for you.

5. Offer proofs

Nothing works better than genuine proofs. Show some proof of concept as far as the performance of the product is concerned. It may be some cold, hard statistics and numbers or it may be a video testimonial of an actual beta user who got a chance to try it. Just try to gather such testimonials even before you start preparing your story. They will not only strengthen your claims but will also make them more believable in the eyes of the audience and enhance the credibility of you and your brand.

What are some of the ways in which you’re telling your product stories? Do share with us!

Enakshi Sharma

Digital Storyteller at Brandanew
Enakshi is a storyteller, curator (India Art Fair, 2015), anchor (May Queen, 2015), research associate (Centre for Civil Society, India), a travel writer and a blogger. She's a Digital Storyteller for Brandanew.