You have set up all your social channels and even spent money to advertise and build a fan base. But now what? Nobody is responding to your posts? There is barely and interaction and you feel that all the efforts were in vain? Well, the only consolation here is that you are not alone. Many businesses and Startups face the same scenario. It’s a bit easier to set up and have engagement when you run a personal Facebook page, and maybe that can already give you a clue as to why that happens. Let us have a look at a few ideas that you can use to energize and drastically change the way your social channels work.
Before, I start, here’s a quick reminder: Why is social media helpful?
Get inspired from Gary Vaynerchuk, who says, ‘there are no short cuts. It doesn’t happen overnight!’
How To Revolutionize Your Social Media
1. Create a plan
Your social channels need to have an editorial plan just as your blogs do. Do not always create things on the fly. Your social updates need to follow the guidelines such as:
a) On your brand
b) Say things that add value to your readers
c) Be consistent
d) Experiment with different kinds of content
RELATED: How can you get more social media fans?
2. Stop the oversell
Social media should be treated as what it is, a virtual society. When you socialize with people, you do not always talk about your work and try to sell your products. No one will take that very kindly. Similarly, you also need to mix up your social media content. Promote yourself, but do not overdo it. Share a good quote or an interesting pieces of content that you curate from industry sources. Try to find something that will interest your audience but will also be relevant to your business. Brandanew’s co-founder Upasna, shares her own rule of thumb:
[Tweet “Sales content should be about 10% of your social content, not more. Curate for people not bots.”]
3. Ask for people’s opinion
People naturally like to voice their opinions. Most people cannot resist it when they get a chance to do so and it is a sure-fire way to engage with your fans. Conduct a poll or simply ask people about a trending topic. You can also ask some hypothetical question and ask people to help out. What happens here is that when people respond, their answers get visible by their respective network of friends too. As a result you gain more visibility and potentially attract more followers.
4. Involve your audience
You need to build a proactive, two way communication channels instead of a one way promotional tool. You can conduct a small quiz or run a Q&A session to engage with your fans. Make sure that the topics are related to your business but spend some time to make them creative, informative and intriguing so that everyone gets interested and feels the need to participate.
5. Share Multi-Media content
Images and videos are always lapped up by the audience and work better than dry, dense text. Now in some businesses you can naturally get such content. For instance, if you are a travel agency you will have images from hotel properties or beaches to share and your followers would love them too. But if you are a B2B IT service provider, what can you do? Surely the image of a motherboard and a mouse may not be that appealing. You need to be innovative. Create and share good infographics or make a behind the scenes video with your teams. Think out of the box to create something refreshing.
6. Offer help
Ask people to share their grievances and problems. Solving genuine problems is the best way to win over fans. This will not only establish you as a trustworthy player but will also make people spread positive word of mouth for you, which will contribute to your overall brand image over time.
What are things that work for your social channels?
If you’re feeling overwhelmed by your social media, don’t hesitate to reach out to us when you need help.
Latest posts by Enakshi Sharma (see all)
- Is Content Marketing the New Journalism? - July 11, 2016
- How Do I Improve My Social Media Presence? - June 22, 2016
- Consumers Love Stories. This is What You Can Do To Reach Them - June 15, 2016