How To Find Blogging Inspiration

Sometimes, being consistent with blogging is a tough ask for brands and Startups. Not just because it is time consuming, but also because of the sheer effort. To create good content is a challenge that demands constant effort and sometimes the genius inside of us can exhaust itself pretty well. But hitting a wall is also about finding a door to go across. Here are some tips to regain the momentum in blogging and how to find blogging inspiration!

READ ALSO: 3 challenges while creating content and how to overcome them

How To Find Blogging Inspiration

How To Find Blogging Inspiration Brandanew co

1) Socialize everywhere

Good moments of breakthroughs come when one interacts with people and when we collaborate. Discussions with others help to draw on the shortcomings of what we’ve been planning to pen down as well. You may also choose to build a peer group of bloggers within a certain domain. Talking within such a group will help clarify: what works best and bring new inspiration! Discussion also brings about less thought out offshoots one could write about!

Sometimes getting a critique helps too. Asking a mentor to point out the gaps is a good way to get inspired to write exhaustively.

2) Watch the flow

Global market are are an ever fluctuating phenomena that keep people hungry for more information. Documenting and reporting the market trends is a good way to keep the blog going. Readers are always excited to read your insights and smart interpretations of market trends in your industry niche. Your insights can help keep readers get hooked onto your blog as they then rely on you to tailor the news and present a strong viewpoint.  Point out the strategic issues, think about themes laterally, ensure that your readers feel  that they are ahead of the curve when they read your insights!

3) Create an information stockpile

Keep the Internet alerts coming in. This could be done with a few keywords or themes that you’re following. You know where the world is headed and which stories are reaching the news vendors. Maintain them all in your stockpile. While building up a post, you can access the archive for information and be inspired to do something new with it. Several such pieces can help in creating a researched, well thought out and informative piece. This may also amount help you curate and establish the perception of being a brand or a blogger with keen insight into the matters in retrospect. Besides, showcasing information to build trust!

4) Mix the media

Juggling with multiple mediums for creativity is a good way to keep yourself inspired. Readers could get weary by reading long texts all the time. How about creating a short video, or a podcast episode? Graphical experiments like producing GIFs complementing you data, or even caricatures can add to the visual information which can keep the reader hooked. Producing a media mix can give you advantage over your competitors and you’ll always have new things to experiment with!

5) Use the case studies

Sharing your experiences, and inspiring case studies is a good way to draw in the readers. Promoting a market strategy or narrating analysis by using case studies and your own examples will add add weight to the argument. Using the case examples of other brands also makes the reader comfortable as you’re sharing outside-in insights rather than tiptoeing the lines of just your personal brand. You could also grab some high powered post of brands by posting a reaction (just like newsjacking content) which generates engagement!

All these tips apart, as a company blogging, it is important to focus on how the imaginations of your consumers can be captured. Understanding the desires of your consumers  or readers is a primary direction for a strong blogging inspiration. Keep at it, I wish you luck! 🙂

Please don’t hesitate to share your personal tips with us!

Enakshi Sharma

Digital Storyteller at Brandanew
Enakshi is a storyteller, curator (India Art Fair, 2015), anchor (May Queen, 2015), research associate (Centre for Civil Society, India), a travel writer and a blogger. She's a Digital Storyteller for Brandanew.