It’s been a while since I wrote the last monthly round up, and frankly it hardly feels like we’re already in the second month of a very new year! I’ve honestly had no time to think through how time has been flying! The good news is that after having met many of our clients working on Content Marketing, my mind is buzzing with the new possibilities and also the challenges that 2016 is set for. As a startup or a small business, how can you get ahead in Content Marketing? What can you do differently? Here are some thoughts that may get you excited!
Tell Your Brand’s Story
Storytelling is an often misunderstood and over-abused term. We love stories, and there’s a ton of confusion around how do we bring them to the business context. Many people hear storytelling and imagine it to be fluff. For businesses, storytelling is about building a narrative and connecting the dots. The amazing piles of data and information needs to be converted into something more relatable and substantial. It could be visual and challenge your own sense of how your brand story develops. Bring character and personality to your stories. Embed data into the narratives to add trust and authenticity. For more inputs on how to get ahead, here are some experts (and thanks to NFIB for including me!) on the theme:
Stay updated on real-time consumer and marketing trends
Social behavior has definitely had a strong impact on storytelling and content marketing in general. Consumers are now sharing, liking and creating trends as we speak. It is critical for a business to know the conversations happening around them and be able to join- not interrupt these. It’s also a great way for you to know what your consumers are thinking about. Naturally, to stay ahead it’s important to use the right tools! Here are a few recommendations that may come in handy-
Be bold: It’s time to change the marketing rules
One big challenge that marketers and brand owners face is not really using the data that the new digital world throws at us. The big advantage of using tools, and consumer social behavior is that it is definitely more transparent and open. No longer do you have to imagine the benefits of content or a story for your audience, you can see it and measure it. While content marketing or storytelling may take a lot more time to develop into something substantial- being long term measures, it’s important to know what’s working before you go all out. Digital allows us the flexibility to test and improvise, so it’s time we did that, fully. We don’t all have to run behind traditional TV spots. A YouTube video may do the trick. Change the rules for your own businesses. Find the channels that convert for you and bring you the ROI you are looking for! Here are some notes that may help further:
Brandanew News For January 2016
Digital Storytelling Workshop For Your Brands
We’ve had a great start to the year, as you’re aware, we ran our very first digital storytelling workshop in Delhi on January 15, 2016, which was a roaring success. We’re trying to get more events and workshops in place and will keep you updated. Some of the feedback that came through from the audience was extraordinary, and restored faith in amazing things that lay ahead of all of us! If you missed it before, here are some details. And also one of our favorite feedbacks from a workshop attendee:
FabJob’s book on social media as a career!
The most amazing people at FabJobs have included my quotes and advice throughout their book on how to become a social media consultant! I’m humbled that I can share my own experiences and challenges with students who will use the FabJobs guide for their future careers. It feels like being able to give back to the community, which is a wonderful feeling! Here’s a small excerpt that I particularly like and care about. Basically it says:
don’t depend on short-cuts and invest in your brands!
That’s a large monthly round-up already. How have you started your new year? How are you planning to get ahead in Content Marketing? Have you worked on a secret recipe? Do share with me on Twitter and in comments below!
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