This is 2016 and making growth hacking part of your content marketing strategy is a need. Today, we have guest blogger and online media maven, Nina Pineda sharing her tips on how to give your content releases that much needed boost. Time to take notes, and over to Nina!
The term “growth hacker” was coined in 2010 by Sean Ellis, an entrepreneur who enabled many companies to achieve massive growth. Growth hacking refers to a series of processes wherein specially trained marketers, product managers, and even engineers conduct experiments to find the most effective methods of building their user base and engaging their customers.
“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth,” explained Ellis in a blog post.
A growth hacker utilizes various tools to do his or her job. Some examples of these tools are the viral and paid acquisitions, call centers and sales teams, e-mail marketing, search engine optimization (SEO), A/B testing and analytics.
In this article, we will focus on how growth hacking and content marketing go hand-in-hand to effectively increase the consumer base for your business.
The most effective way to “growth hack” your content marketing initiatives is to boost the exposure- increasing reach. Some get lucky with posts going viral or when it gets picked up with Reddit or similar Q&A platforms.
But, it doesn’t make sense to simply rely on these rare opportunities. Here are some ways to hack the growth of your content marketing releases that will come in handy.
How to Make Growth Hacking a Part of Your Content Marketing Strategy
1. Make your pitch with awesome headlines
Content headlines are like your 15 seconds of fame. If you manage to pique the reader’s interest with simply the headline, half the battle is won. Then again, it’s not always easy to write click-worthy headlines, especially now when internet users are wary about “click bait” headlines. So, how do you do it?
First of all, hire a professional. If you think hiring a seasoned writer is expensive, wait till you hire an amateur.
An article published in The Guardian gave some tips to make those headlines pop to make some heads turn your way:
- Keep headline short – 8 is the magic figure for the number of words.
- Add a hyphen or a colon. It improves CTR by 9 percent
- Make it a question. A study found that question headlines fare better.
HANDPICKED CONTENT TIP : A formula for a great headline
2. Make it easy for readers to share the content
Oversharing is now the norm on the internet. Optimize on this trend by making your content not just share-worthy, but also easy to share.
Add social media plug-ins such as Facebook’s Like and Share buttons, Twitter’s Tweet button, and more. Experts advise placing your social media buttons on top of the article. The main goal here is to go beyond just publishing content, so go for “virality.”
3. Make professional infographics
Nowadays, it’s all about sharing knowledge. Infographics, especially the ones that are well-researched and timely, have higher chances to go viral compared to half-baked blog articles that say the same things.
Here are some tips to make great infographics:
- Build it for a specific target audience.
- Keep it simple. Keep the copy and length short.
- The flow should be seamless. It should read like a story.
- Focus on the visual. Translate information into images.
- Make it easy to read and understand. Infographics should be little nuggets of well-researched wisdom.
- Don’t forget to state your sources at the end of the infographic.
4. Offer free, online courses
How do readers hack their skill-set for growth? They expand their knowledge. How do they do this online? They look for free courses. It’s a win-win situation.
Offering free courses online can expand your user base. Consider taking it further by encouraging users to share the free online courses with their friends.
5. Change mindsets through great content
The fastest way you can change the world is by changing the mindset of people through great stories or content.
While “evergreen” generic content can help you gain and retain new users, publishing great stories – such as success stories and milestones – can earn you followers who, eventually, can become your own ambassadors online because they are inspired by the content you publish.
6. Hire a guest blogger
Having a guest blogger on board can help you come up with those great stories that can earn you followers. But, if you’re going the guest blogging route, make sure it counts. Don’t just get any blogger with a huge following. Instead, get one whose platform complements your brand.
For instance, if you’re a lifestyle company selling surfboards, it makes sense to have a guest blogger who actually surfs and not just a lifestyle blogger whose forte is making YouTube makeup tutorials.
It’s not just about getting the blogger’s followers to follow you, it’s about getting a reputable influencer and giving a face to your brand.
Are you Growth Hacking ready?
There are much more ways to hack your content marketing growth. Simply put, growth hacking is looking for non-traditional marketing approaches to increase your business user base. It can also be in the form of a video content posted on YouTube or Vimeo, or even a simple testimonial from a guest blogger posted on Facebook.
Growth hacking is here to stay. Many experts are convinced that it’s revolutionizing the way traditional marketing is done. If you’re ready to give your content marketing programs a boost and hack its growth potential, there are more non-traditional content marketing trends you can try this 2016.
Are you ready?
Thank you for your tips and insights Nina.
If you had more questions on branding and content marketing as a brand, do not hesitate to start off with our eCourse for beginners and ask away!
About Guest Author: Nina Pineda has been on the depths of online marketing industry for 8 years. She’s easily amused by Tumblr memes, funny YouTube clips, and TV series, but keen and driven when it comes to achieving results and generating leads. You can find out more about her work at Spiralytics.com
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