How To Generate Leads Through Business Blogging

Business blogging has been around for quite some time. Generating leads through business blogging has become key to accepted content marketing ROI. Yet, some companies maintain business blogs even without knowing what to do with them. As a “me too” strategy or just because it has become the norm. The good news is: business blogging is not a mere hygiene factor or a “good to have”. It can not only be a major promotional tool but can also generate effective leads for your business. Here are some tips for your corporate blog AND an invite to our workshop on November 27th where we will discuss hands-on and creative tips!

Get access to a DIY blogging tools list you can immediately use for generating leads through business blogging. Join our workshop on how to create a remarkable business blog on November 27th!

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How to generate leads through business blogging

Tips On How To Generate Leads Through Business Blogging

1- Conversion through authority:

The primary goal of many corporate blogs is to build an authority or thought-leadership in a given field. Eventually somebody will be influenced by your content and convert to a customer. This can happen when your audience can see the extent of your knowledge and expertise in your writing. Your content must contain in-depth knowledge about the subject matter to convince the readers completely.

2- Helpful problem solving:

Drawing from the previous point, the best way to convert a reader into a successful lead is to solve her problems. Always conduct through content marketing research and find out the usual problems faced by your target audience. Pick up one of these problems and write a good blog post offering solutions using your insights and ideas. If your advice is useful and thorough, your readers will establish trust and eventually buy.

Disclaimer: Content marketing is a gradual process:

Do not expect overnight results here. Content marketing is a gradual process where you will initially just build awareness about your services. If you continue to churn out good content, you will create a regular followership. This can then become your lead generation funnel when readers realize that they can benefit from your services.

3- Building a base through subscriptions:

It is critical not to lose your readers and inbound traffic. So, you should always encourage them to stay connected with you. This can be done by subscribing to emails such as monthly newsletters, RSS feed or simply through social media channels. Make sure that a loyal reader does not miss out on your next post. Use tools e.g. the Hello bar or opt-in pop-ups to encourage your readers to sign up. A good method to collect mail IDs is to give away useful content such as a eBook in return of their details.

4- Using Subtle Psychology:

While writing your content, carefully place the calls to action throughout your content. Keep an eye on the target audience and their potential response to any emotional trigger. Use heat maps to see which parts of your content are read the most. Use positive emotions and a strong call to action, to convince your consumers of the benefits of subscribing to your content. Be consistent and provide content when your audience expects it. Always run your headlines and content through tools for easy readability and emotional responses.

What are your key tips for generating leads through business blogging?

Join our workshop on how to create a remarkable business blog to get even more remarkable tips for your professional blogs. Live on November 27th!

Enakshi Sharma

Digital Storyteller at Brandanew
Enakshi is a storyteller, curator (India Art Fair, 2015), anchor (May Queen, 2015), research associate (Centre for Civil Society, India), a travel writer and a blogger. She's a Digital Storyteller for Brandanew.

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