Finding the most effective methods to build a strong online presence and brand credibility in a world where competition is tougher with each new day is hard for all businesses. Email marketing is still among the strongest ways to get the message across to customers and prospective clients. Having a targeted audience of e-mail subscribers is crucial for your email marketing strategy. Creating the content comes next but actually getting the e-mail recipients to open up the emails is one of the biggest challenges. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails. Let’s do it!
Email Marketing Tips For Improving Click Through Rates
The primary goal of every email marketing campaign would be to have customers land on the business web site and click through to landing pages and convert into a lead or a sale. But the first issue is to have the customers open the email and click through to the links you’ve shared. Here’s what marketers must do:
1. Create an attention-grabbing subject line
This is the very first thing a customer sees before he/she even thinks of opening the email. So, if the subject line is not captivating enough, then they would likely pass it up. Here’s a great idea and the formula to help you create an amazing headline. It works really well with Email subject lines too.
2. Have a targeted e-mail list
There’s no use sending the emails to millions of receivers if they’re not interested in your communication. They may not be the appropriate individuals for what you’re sending out.You already know that unwanted emails annoy most people. If you are a large company and have different products and large email subscriber lists, segment them. Use segmentation by demographics, locations or interest and see how it works out. Most email clients will allow you to use automated tools to help do this segmentation.
3. Send out emails consistently with some tips or advice
Don’t send emails only when you have something to sell. Send your prospects emails containing tips or advice on certain products or services that may help them. This way, they know that you have their best interests at heart. Build the trust.
4. Use Social sharing options
Including social media sharing options with your emails has been established as a powerful tip which could substantially boost the click-through rates. This is particularly true when three or more social sharing channels are used. Direct recipients of the e-mails may not be interested in your services, but their followers and friends might. So make it easy for them to share further.
5. Use direct keywords when hyperlinking
Using hyperlinked keywords is more effective than using generic links like “read more” as your e-mail subscribers would typically get attracted to what they search for and want to know more about. Make it specific to them.
6. Use marketing automation to track site visitors
Above all, use marketing automation when gathering your prospect’s data. B2C marketers who leverage automation have seen conversion rates as go up as high as 50% ( eMarketer). In addition, automated email messages see an average of 70.5% higher open rates and 152% higher click-through rates. This is when you compare them to casual business marketing messages (Epsilon Email Institute). You’re sending people emails based on their own activities when they expect them. Works, right?
Marketing automation tools can be used by the email marketing team to decipher prospect’s interests, needs and goals. Remember email marketing is all about the quality of your prospects and existing customers. Making use of marketing automation in tracking your website activities will surely go a long way in improving your click through rates.
What are your experiences with email marketing? Have you used any other tips for improving click through rates for your emails? Do share your tips with us!
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About Author: Shreyansh Surana is a Tech blogger who writes primarily on CRM, marketing automation and digital marketing. He has more than 8 years of experience in digital marketing. He presently heads the marketing department in a tech start-up company, AgileCrm.
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