I just came across SFMOMA’s fantastic text response service. Send a text with your mood or keywords, and they send you back a relevant art-work. This curation process has so many possibilities! Imagine were curating on-demand content your readers who are interested in various topics. You could send it at a moment’s notice.
Using text as the main platform to send/ receive these content pieces makes art extremely accessible. Hopefully, for the actual curation, they have a technology that reads meta tags to select content and sends it automatically. What a great way to build you contact (phone/ email) lists, don’t you think? Simple, well thought out and perfect for a lean organization.
What art did you text for?
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