Very recently I ran a workshop at Ann Arbor talking about how to create an ideal blog. It’s a simple idea but often requires hours and days of consistent practice to stay successful. As you’ve probably figured, I do believe in the 10,000 hour rule that things will get better for you with time and effort. Setting yourself up for success and a remarkable blog is a matter of knowledge. Your blog needs the right tools, strategies and people. If you’re ready to invest and take your blogging to the next level, this is a good place to start!
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Creating A Remarkable Blog Needs the Right Tools
Presentation from the blogging workshop held previously
If you’re thinking about blogging (not just for fun) this is what you need to consider:
1. Use the right infrastructure:
This includes a blogging CMS or platform (e.g. WordPress, Drupal etc.) depending not just on your current but future needs. Think about what sorts of content you may create in the future and what modules, plugins and tools you need. You may need something that’s easy to handle, compatible with your previous content platform or tools. You may think about security related concerns. And more importantly think about the users of your blog who have to use the system on an everyday basis. Customer care provided by your CMS provider and internal resources available to help you for any technical glitches or issues are important to keep in mind.
2. Find out the necessary tools, plugins you need
Now, this ties in very closely with the business goals you have with your blog. If the idea is to generate leads, ensure that you are able to use opt-in pop-ups, email opt-ins, forms and other lead generating tools that will enable you to convert the traffic into potential leads. If you want to generate shares and social performance, ensure that your blog has social sharing options, image sharing and allows readers to connect directly to your social media pages. A good example is Neil Patel’s blog that often directs you to his Facebook page that you can like and stay connected with. Using a welcome mat (e.g. on the Brandanew site) is immensely helpful and shows high conversion rates. So think about what you want your readers to do.
3. Optimize for search (SEO)
Most people tend to come to your blog via a small Google search. Use tools, plugins and resources that allow your site to be search engine optimized. Check parameters like time to load, mobile effectiveness and sitemaps that are search engine friendly. Always ensure that your content or CMS does not overload the site for poor performance both in terms of speed and user experience (e.g. design). Also ensure you’re using the meta-text for descriptions and alt-text for images so that your content stands out during search. Yoast SEO plugin on WordPress helps remind you of all these aspects on a consistent basis as you blog. You may also want to choose a blog theme that takes care of these aspects for you.
4. Set up an operational team
No tools or infrastructural advancements are functional or successful without the right resources. Your blog may need a writer, an editor, a designer, a partnership manager, a SEO expert, social media expert, a product and tech manager. Now one person may be playing more than one role, but you get the drift. A blog requires you to have presence and resources for multiple aspects of your digital strategy.
Where will you begin your search for the illusive yet remarkable blog? Don’t forget to share your blogging experiences with me today!
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