Have you ever looked at a painting in a museum and thought, oh, I could do this. Sadly that’s the fault of an untrained eye. True masterpieces take tons of practice, time and effort to come through. Our training also improves our taste, and the ability to do better. So, if you’re a small business wanting to distinguish yourself and stand apart, here are the top three skills you need to create remarkable content.
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3 Top Skills You Need To Create Remarkable Content
1. Planning Mindset
My art teacher generally gives this example. No great artist just scribbles on a piece of paper to come up with something randomly. You need to know where you’ll place each part of your painting. Similarly, all great content needs structure. Random scribbles sound exactly like what they are- random and chaotic. Here’s what you need:
- Plan your tasks ahead. Give your self a project name and a deadline
- Think through the creative structure before you start working
- Think ahead. Know how your piece will be distributed and how you will ensure the reach is optimal
- Know what your goals are
2. Creative Mindset
It’s important that when you’re creating that you should keep your editing brain out. If you’re too stuck on perfecting each word and pause in your ugly first draft, chances are you will get little done. Let your creative juices flow and see what comes up. Perfect drafts are not created on the first attempt. Allow yourself the time and energy to make something unique and truly your own.
3. Ruthless Editorial Mindset
It’s easy to fall in love with what you create. But the key to creating remarkable content is to edit and let go of all that feels less than optimal. It’s like buying a dress, if it doesn’t look good in the changing room, it’s probably never ever going to feel good later as well. Do not compromise when you’re editing. Stick to your standards. At the same time, do not curtail your personality from the piece. You don’t have to be a cheap copy of something else you saw. Stay true to what you believe, but ensure that you emphasize on high quality. If you feel you can’t do it, always get an external opinion and invest in editorial support. It’ll really push you ahead.
What skills do you think you need perfecting when creating remarkable content for your brands? How are you creating your content marketing teams?
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