Does Your Brand Have A Social Media Etiquette Policy?

Social Media channels like Instagram, Facebook, Twitter etc. have become important channels of direct communication between brands and consumers. The applies in the case of both passive & active seekers of new product and brand experiences. It’s equally true for your B2B customers. While you already have external social media policies, look inwards. Do you have a social media etiquette…

Continue Reading

Why Your Brand’s Social Media Impact is Low

I was recently talking with a prospective client and we talked through the challenges they were facing. The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. She wasn’t sure why this was the case. The gut decision to “do something on social” seemed right, but the…

Continue Reading

How Social Media Marketing Can Ruin Your Budget

Social media marketing is a must for every business today. But the question is, are you spending your social media marketing dollars wisely? Technology continues to evolve–this means that new trends and marketing tools are coming about, giving you far too options. Every campaign usually begins with a test. Once you figure out what works best for…

Continue Reading

How Do I Improve My Social Media Presence?

Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term.  It looks straightforward to start with, but that’s rarely the case. You need to to develop the right kind of presence at scale that is consistent with your brand image. This…

Continue Reading

10 Social Media Terms That You Must Know!

Every field is loaded with jargons. Social media like most other fields is full of terminology that sometimes you’re even embarrassed to be asking about, because these are used so much. Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face. While it is not possible to…

Continue Reading