7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017

Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. It’s obviously a powerful tool of influencing target audiences and selling your product to the right people. And, as usual, with great power comes […]


2016 Social Media Trends And Statistics That Were Crazy!

Social Media has become an essential part of everyone’s life, it is addictive! From business to personal communication it immerses us all. Facebook, Twitter, Instagram, Snapchat or Pinterest have opened a new gateway to express and connect. However some social media trends and statistics have really been crazy! Here’s a look back at the year so […]

How to Build A Massive Community on Instagram For Your Brand

How to Build A Massive Community on Instagram For Your Brand

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. This means that Instagram could be a prime channel for building your brand or e-commerce […]


6 Brands That’ve Created Business Value Via Niche Social Communities

We’ve time and again shared the importance of niche social communities in today’s digital world. Niche social communities work when they’re connected, engaged and generate consumer value. It’s more desirable to be appreciated by a select set of followers in a specific area, rather than run around getting generic likes that amount to nothing. Today we have examples […]


5 Terrible Social Media Fails in 2016 That You Must Avoid

Brands are closer to their audience with the help of social media. They experiment and try various creative styles to win hearts. But quite often ideas may end up in a paradox when the implementation goes awry. Social media fails can prove to be costly and brands may have to balance a tricky situation to regain their position. […]

Social Trends Podcast A Vision For A Business Operating System

Social Trends Podcast: A Vision For A Business Operating System

The Social Trends Show where we meet social experts, brand owners, bloggers and all sorts of creatives got a high degree of ultra cool recently. We spoke to a cartoonist and all round creative, Meera Sapra. Now Meera incidentally, also wears another hat of being the social media guru at Zoho. She recently shared Zoho’s vision […]

The New Trust Landscape And What it Means For Your Brand brandanew

The New Trust Landscape And What it Means For Your Brand

As a brand your key focus is to compel your target audience to trust you enough and buy from you. Authentic relationships between brands, leaders and customers (or an audience) are built on a solid foundation of trust. Who do your customers trust? Edelman’s trust survey sheds new light on how the new millennial consumer is influenced externally […]