50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect…

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Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out….

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Is Content Marketing the New Journalism?

Journalism used to be a very specialized job. Accomplished ones writing for top notch newspapers and magazines were celebrities in their own right. Of course many of them can still be found across traditional media but they no longer enjoy the monopoly they once had. The digital revolution has democratized news and brought forth an era of…

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