How to Create a Great First Year in Your Own Business

How to Create a Great First Year in Your Own Business

When starting a new online business, you must take into consideration that most businesses struggle within their first year. Even with helpful technology on their side, the first year of business can be a make or break time. This is why it is important to set up your business the right way with thoughtfulness. Here are […]

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Impressive Brand Identity Campaigns in The Last Decade

Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? Experts say it’s not just images but campaigns that reach people’s emotions. Let’s look at some examples of memorable campaigns that have created magic for brands. Impressive […]

Weekly Brand Inspiration: Crate & Barrel Email Journeys

Weekly Brand Inspiration: Crate & Barrel Email Journeys

2017 is ON and I’m so excited to begin this year with inspiration and creativity. If you’re on our email list, you already got our postcard last week. Each week, I’ll be covering awesome brands that inspire us with sheer creativity, brand experience and storytelling. This week we cover brand email journeys. The example comes from […]

50-must-have-features-to-include-in-your-small-business-website

50 Must Have Features to Include in Your Small Business Website

It’s tough to survive in today’s highly competitive market. It’s almost impossible to thrive without a solid online presence. A website has become one of the most important aspects of a brand’s online marketing strategy. Without an optimized brand website, your small business will not stand out. Most modern customers are used to easy access of information online and expect […]

top-five-branding-strategies-you-can-leverage-in-2017

Top Five Branding Strategies You Can Leverage in 2017

Businesses of all sizes develop branding strategies to ultimately develop a distinction over competitive offerings in a customer’s mind. Your customers should be able to distill your brand’s essence in your stories, marketing activities and products. Needless to say, building brand differentiation and a narrative requires careful thought. Your products communication must maintain your brand tonality and also help your brand stand out. […]

8-reasons-why-startups-should-focus-on-digital-strategies

8 Reasons Why Startups Should Focus on Digital Strategies in 2017

One of the biggest questions of today’s digital entrepreneurship is – where do you start? Which digital strategies in 2017 will enhance your brand performance? Using a digital plan to support digital transformation and lead it towards your objectives is the first step to take. Surprisingly, even though the internet is in its full swing (as […]

is-influencer-marketing-the-future-of-marketing

Is Influencer Marketing the Future of Marketing?

YouTubers, bloggers, Instagrammers, and other social media influencers are dominating the world of advertising and brand endorsements. But does this mean that influencer marketing is taking the place of traditional advertising? It seems that several studies are supporting this hypothesis, showing that influencer marketing can improve every aspect of a brand’s performance. So it’s only […]

How to Build A Massive Community on Instagram For Your Brand

How to Build A Massive Community on Instagram For Your Brand

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. This means that Instagram could be a prime channel for building your brand or e-commerce […]