When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. This means that Instagram could be a prime channel for building your brand or e-commerce business.
Like any marketing channels, a few principles must be followed to help you exploit its full potential. In this post, I will show you clever ways of using Instagram to increase customer engagement and building a massive community for your brand.
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How to Build A Massive Community on Instagram For Your Brand
1. Use Proper Hashtags On Instagram
Your primary goal on Instagram is to engage with your existing audience while also growing the number of avid followers for your brand. Posting fresh, interesting and engaging photos may satisfy the primary requirement but to further generate growth, you’ll surely find that hashtagging is a useful tool to attract your niche.
Technically, it is through hashtagging that people can easily find your photos when they are on a quest for a particular kind of post.
Listed below are the current top 10 hashtags according to Webstagram.
1.#love 546,312,756 posts
2.#instagood 252,226,047 posts
3.#me 238,166,943 posts
4.#follow 208,003,100 posts
5.#tbt 205,718,608 posts
6.#cute 203,174,797 posts
7.#like 193,577,034 posts
8.#photooftheday 189,818,506 posts
9.#followme 183,736,791 posts
10.#tagsforlikes 171,593,674 posts
A pro tip for any e-commerce business, in every product or product category for your enterprise, do a keyword search to identify the most popular Instagram hashtags that fit with your product lists or categories. It is also helpful to create a list of local and brand-specific hashtags to differentiate your products from other brands.
Taglines converted into hashtags are great for people to follow your brand. For example Nike’s #JustDoIt, Coke’s #ShareaCoke campaign, Audi’s #wantanR8, Apple’s #ThinkDifferent, or McDonald’s #ImLovinIt. These are hashtags that specifically direct people to the brands’ posts or latest campaigns. What’s even better is that the famous taglines allow different users to share their experiences with the brand on Instagram and ultimately connect with other people who share the same interests.
2. Use the Right Instagram Filters
Filters are a known Instagram feature. And while we see a #nofilter hashtag to demonstrate how beautiful some Instagram photos are without the need for modification, people still create viral content using filters that refine their posts. After all, without these filters, Instagram may cease to be the social platform we’ve come to love. Also note, that the Instagram community favors particular photo filters more than others. These filters ultimately evoke different emotions, and they may bring a greater appeal. Knowing which are the most preferred filters and properly utilizing them can have a huge impact on your audience engagement.
Below are the 22 filters on Instagram:
- X-Pro II
In a recent study conducted by TrackMaven, it shows that Mayfair and Inkwell, together with no filter, had driven the most interaction from Instagram users. There’s just something about filtered pictures that draw people’s attention and make them connect with your brand. So it’s great if, as a marketer, you take advantage of this feature and capture a wider audience that’s interested enough to follow your brand.
3. Post At the Right Times
A good marketing approach is knowing what worked and what has not worked for your brand in the past. There are multiple tools to help you do that. An example is: IconoSquare that helps you obtain a detailed analysis of your posting and engagements history. The report provided by this tool will highlight the most strategic time and days of the week for you to post content, and this is according to your niche market’s social media behavior.
For further efficiency, you can use various scheduling tools like Buffer, Hootsuite, Zoho etc. to help you with your postings and to assure that you update content during the most optimal time for your brand.
4. Snatch Competitors’ Community on Instagram
Another tactic for attracting new followers is seeking them out from your closest competitors’ Instagram account. This may seem sneaky but being competitive in this manner is useful for your brand. Practically, these people have already shown some enthusiasm in the industry you are in by simply following your competitors’ community members.
But how can you get those people to follow you?
You may be able to get your closest competitors’ followers by effectively initiating some engagement with them. There are several ways for you to engage with Instagram users, and basically, the more work you are willing to put in, the more engagement you’ll see.
To “follow” the user is an option for you. You may also choose to like his/her photos or comment on his/her posts. For a better result, you can even do all three. Doing these small things will get the prospect customer’s attention and that will likely make them check your account and see what you have to offer that your competitors cannot. Having them check your posts is a new way of advertising your brand. Think of it as the digital world’s way of displaying products and services.
5. Use Sponsored Posts And Product Reviews
If you’d really wish to make an impact and scale, you could also post to other larger accounts related to your niche. This will expose your brand to a wider audience and greatly help in boosting your social media presence with the help of an influencer. Although this tactic isn’t free, when done right, it will help your brand gain greater mileage.
For example, if you sell essential oils, you have to find accounts like those of health and wellness bloggers. To check if these are the kind of accounts you need, there are a few things that you must look into on their profile – a good number of followers and an official email address.
After considering if they have the right number of followers and contact details you need, message them to ask for the price of their sponsored post pricing. Sign up the right contract and see your community on Instagram go up!
All these tips will help you market your brand or product on Instagram. Just don’t forget the basic rule of posting content: the more natural and less advert-like your posts are, the greater the response and engagement they can get. In the end, you will achieve your goal of having a greater social media presence as you put in the right effort!
What’s your experience using Instagram? Do share it with us!
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About Guest Author: Patrick Panuncillon is the CEO of a Philippine-based digital marketing and online solutions company. He has almost ten years of experience and has since then helped young professionals working in the industry. Together with his team, they have continued to exceed clients’ expectations. You may connect with Patrick on LinkedIn.
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