Few brands live the test of time. In a world of startups that fail 90% of the times, we’re all struggling with different hats and identifying which one truly fits. All sorts of brands- personal, entrepreneurial or old school players need something special to succeed. The golden key is in fact in our own hands. It is in the way we are able to internalize what we truly stand for. Your business needs a remarkable brand vision that you can share with the world and values that you can internalize. That’s what makes you unique and different. If you weren’t convinced, here are more reasons why this really is important!
Why Your Business Needs A Remarkable Brand Vision and Values
1. You’ll Identify your blind spots and opportunities
Brand vision by the name itself is beyond just you. It is long term and encompasses a lot more than your day to day activities to keep the engines running. With a brand vision you imagine the future you want to create. It forces you to think outside the box to come up with something that’s not just relevant now, but something that’s meaningful twenty years from now.
While trying to reach a future you stand for, you may be able to identify personal blind spots and areas where your personal skills are not enough. This allows you to see gaps and opportunities for collaborations and tools that help accommodate or offset the challenges you may face. Scaling up a business is in many parts a function of you being able to document and communicate the vision not just to your customers, but internally to all stakeholders, collaborators and your employees.
2. You’ll be able to stay creative and attract the right talent
Successful entrepreneurs and businesses have a strong focus on values and culture. Not just because a consulting guru recommended that, but due to the knowledge that culture impacts productivity. Workplaces of the future attracting millennials are not over-scheduled, under-productive places where life sucks. Workplaces of the future allow its employees to pursue joy and creativity, to stay authentic with the brand promise they’re building for the outside world.
Internal Communication isn’t easy and you don’t want to be that firm that has a lofty vision that no one understands or knows of internally. It’s essential to break this down through the company and also share or show your brand values at work. It is critically important to list out or talk about the values you stand for as a brand. Define your uncompromisable factors, and those values that you truly believe in. Let your teams recreate the brand aura within your organization. You want to be creating internal brand ambassadors. People should be able to amplify your brand externally through their own networks. This is only possible if they relate to the values and vision you have as a brand.
3. Your vision and values gets you an authentic community
Authenticity is the buzzword of the millennial generation. This isn’t without a reason. We want to be following brands and businesses that believe in a common future or vision that we share. Brands are crafting stories that help us see their vision and showcase what they stand for. It’s a future of inclusivity sharing the values of a niche they’re trying to target or attract. Powerful storylines that attract us focus on values. We feel like they’re talking only to us. It is the strength of a story that helps us align ourselves to a single brand over and above all the tangible factors. When communicated through powerful imagery and storytelling, brand values and vision speaks to our emotions. They make us see beyond price, features and other factors. Our associate our sense of pride, joy and ultimately loyalty with brands that we connect with. As a business, what else could you possibly want?
One small step of creativity could mean a giant leap for your business. It starts with knowing where you’re going and what you believe in.
GET YOUR OWN CREATIVITY MANIFESTO
FREE with our Content Marketing eCourse and $1.99 as a separate worksheet
Most times you will wake up feeling listless. Creativity will suffer as you look through pages that refuse to write or draw themselves. A manifesto gives you direction in such times and infuses your mind with positive energy. 1. Fill your Creativity manifesto: Why Do YOU Create? 2. Create your creativity space, hang up your manifesto and maintain a journal/ notebook to define your goals, review your plans at the beginning of each month
Latest posts by Upasna Kakroo (see all)
- Your 2018 Brand Agenda: Follow the Audience! - January 9, 2018
- Questions to Brand Leaders Creating Things That Matter - December 11, 2017
- Year End Brand Review: Where Do You Stand Today? - December 6, 2017